Paid Media (Meta Ads)

Performance Marketing Executive (Meta Ads)
Location: Remote
Employment Type: Full-Time
Experience: 2 to 4 years
About the Role
RankFast is looking for a Performance Marketing Executive with strong hands-on experience in Meta Ads to manage and optimize paid campaigns across Facebook and Instagram for our clients.
You’ll focus on generating qualified leads, improving conversions, and scaling campaigns efficiently. Google Ads experience is a plus, but not mandatory.
Key Responsibilities
Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
Manage lead generation campaigns, focusing on lead quality, cost per lead, and conversion into customers.
Manage campaign budgets and scale successful campaigns while maintaining performance.
Monitor key metrics such as CPL, CPA, CTR, CPC, and ROAS, based on campaign objectives.
Test audiences, creative formats, messaging, ad copy, and offers to identify what drives results.
Build and optimize retargeting campaigns to convert interested audiences.
Work closely with the creative/content team to develop briefs, test new ad concepts, and address creative fatigue.
Check conversion tracking and coordinate fixes for issues involving Meta Pixel, events, and Conversions API.
Prepare regular performance reports with clear insights and recommended actions.
Stay updated on Meta Ads features, platform changes, and advertising policies.
Requirements
2 to 4 years of experience in performance marketing, with a strong focus on Meta Ads.
Hands-on experience managing campaigns through Meta Ads Manager.
Experience running lead generation campaigns, including instant forms and website conversion campaigns.
Good understanding of audience targeting, retargeting, budget allocation, creative testing, and campaign optimization.
Ability to evaluate lead quality and use client or sales-team feedback to improve campaigns.
Working knowledge of Meta Pixel, conversion events, and tracking fundamentals.
Strong analytical, problem-solving, communication, and reporting skills.
Ability to manage multiple priorities and work independently in a remote environment.
Agency experience or experience handling multiple client accounts is preferred.
Knowledge of Google Ads is an added advantage, but is not required.

Work arrangement
Yes