Senior Executive - Brand Marketing

Senior Executive – Brand Marketing
Brand: OvenStory, Sweet Truth | Rebel Foods
Location - Nahur, Mumbai | 5 days work form office
About Rebel Foods
We are surrounded by the world's leading consumer companies led by technology: Amazon for retail, Airbnb for hospitality, Uber for mobility, and Netflix and Spotify for entertainment. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies.
At Rebel Foods, we are challenging this status quo by building the world's most valuable restaurant company on the internet, super-fast. The opportunity is immense, driven by the exponential growth of the food delivery business worldwide. We have built a presence across India and the UAE, with close to 50 brands and 4,500+ internet restaurants, powered by our proprietary Rebel Operating System.
We are still at Day 1, constantly innovating to create customer-first experiences and reimagine a 500-year-old industry with technology at its core.
To learn more about Rebel Foods and how we are transforming the restaurant industry, explore:
https://spirit.rebelfoods.com/why-is-rebel-foods-hiring-super-talented-engineers-b88586223ebe
https://spirit.rebelfoods.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8
https://spirit.rebelfoods.com/winning-the-last-frontier-for-consumer-internet-5f2a659c43db
https://spirit.rebelfoods.com/a-unique-take-on-food-tech-dcef8c51ba41
Roles & Responsibilities
1. Social Media & Brand Communication
Drive brand narrative across owned, paid, BTL and ATL channels through impactful visual storytelling.
Conceptualise and manage social media content and brand assets, including reels, AVs, brand films, campaign videos, customer testimonials and other marketing collaterals.
Ensure consistency in messaging, visual identity and brand guidelines across all consumer touchpoints.
Coordinate and plan photoshoots and video shoots to create engaging brand assets.
Stay on top of emerging social media formats, internet culture and consumer trends to keep the brand relevant and distinctive.
2. Sports, Culture & Real-Time Marketing
Develop a strong understanding of Indian sports culture, particularly cricket, and international football, including major tournaments, teams, players, rivalries and fan conversations.
Identify opportunities to connect the brand with sporting moments, match-day rituals, fan behaviour and conversations around major sporting events.
Conceptualise and execute real-time marketing ideas, social media content and integrated campaigns around relevant sporting and cultural moments.
Translate sports insights, match-day behaviour and fan conversations into distinctive brand ideas that drive engagement, relevance and consideration.
Work with creators, sports commentators, fan communities and other relevant partners to build campaigns that connect with sports audiences.
3. Content Strategy & Influencer Collaborations
Build and manage brands content ecosystem to amplify reach and shape consumer perception.
Identify, onboard and manage influencers and creators aligned with the brand’s strategy, including food, entertainment, lifestyle and sports creators.
Develop integrated content campaigns that drive engagement, brand affinity and consideration across digital platforms.
Track content performance and use insights to continuously improve creative effectiveness.
4. Online Reputation Management (ORM)
Monitor brand conversations and consumer sentiment across social media and digital channels.
Work with in-house ORM teams to manage customer conversations, ensure timely issue resolution and mitigate reputation risks.
Identify insights from digital chatter, consumer feedback and emerging trends to strengthen brand perception and improve customer experience.
5. Brand Experiences & Activations
Create consistent and engaging brand experiences across digital and offline consumer touchpoints.
Conceptualise and execute activations across college campuses, offices, sporting occasions and other relevant consumer spaces.
Support the execution of brand campaigns, events and partnerships that brings the positioning to life.
6. Agency & Stakeholder Management
Manage creative, digital, PR, ORM, production, influencer and event agencies to ensure high-quality and timely execution.
Coordinate with internal teams and external partners to deliver integrated campaigns within agreed timelines and budgets.
Ensure effective execution across multiple channels while maintaining the brand’s strategic and creative direction.
Qualifications
Postgraduate degree in Marketing, Brand Management, Mass Communication or a related field.
2–3 years of experience in brand marketing, digital-first brands or advertising agencies, with a understanding of integrated brand and digital marketing.
Experience managing brand campaigns, social media, content creation and marketing collaterals.
Hands-on experience coordinating production for brand films, digital content and integrated campaigns.
A genuine interest in Indian sports, particularly cricket, and international football, with an understanding of fan culture, major sporting moments and online sports conversations.
Ability to translate cultural and sporting moments into engaging, relevant and brand-right marketing ideas.
Strong creative thinking, project management, stakeholder management, communication and analytical skills.
Ability to work in a fast-paced environment, spot opportunities early and move quickly from idea to execution.
The Rebel Culture
We believe in empowering and growing people to perform the best at their job functions. We follow Outcome-oriented, fail-fast iterative & collaborative culture to move fast in building tech solutions. Rebel is not a usual workplace. The following slides will give you a sense of our culture, how Rebel conducts itself and who will be the best fit for our company. We suggest you go through it before making up your mind.
Culture@Rebel

Work arrangement
No