Team Lead - Paid Media

Designation: Team Lead - Paid Media
Experience: 4 - 7 years
Job Location: Pune (Work from Office)
About Amura
Amura Marketing is a growth marketing company that delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology. Led by engineers-turned-entrepreneurs, Amura is now poised to become a global name in digital marketing, disruptive technology solutions as well as marketing & sales automation. Connect with us to be a part of Team Amura and the ever-changing, exciting digital world.
Role In The Organization
We are seeking a Paid Media Team Lead with 4+ years of hands-on expertise in running high-budget campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. We specialize in large-scale real estate marketing campaigns, including end-to-end project launches and marketing efforts tailored to the real estate sector.
Key Responsibilities
Strategic Planning and Campaign Execution:
Develop and execute comprehensive paid media strategies specifically tailored to real estate developers' marketing objectives.
Collaborate with internal stakeholders to align paid media efforts with overall real estate marketing goals and client deliverables.
Drive month-on-month performance improvement to ensure higher ROI for real estate campaigns.
Campaign Management:
Planning, execution, and optimization of paid media campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
Utilize data-driven insights to refine targeting, budget allocation, spend optimization, and campaign performance for the real estate sector.
Create compelling strategies for branding, lead generation, and conversion campaigns tailored for high-ticket real estate sales.
Client-Focused Approach:
Understand client objectives, analyze real estate-specific metrics, and provide solutions for better campaign efficiency and ROI.
CPL, CPQL Site visits, bookings, etc
Work closely with Business Development teams to provide media insights for pitches and presentations.
Present detailed campaign reports and insights to maintain strong client relationships and ensure transparency.
Performance & Optimization:
Ensure seamless implementation of tracking tools like Google Tag Manager (GTM), Google Analytics 4 (GA4), and CRM integrations (e.g., Sell.Do).
Optimize campaigns across the paid marketing funnel – from creative strategy to targeting and tracking conversions.
Revenue Mapping & SOP Implementation:
Map individual and team revenue performance against media commissions/media spends handled.
Develop frameworks to scale campaign performance and ensure the implementation of standard operating procedures (SOPs).
Focus on maximizing client retention through optimized campaign strategies and enhanced performance delivery.
Team Training & Management:
Drive a team of 7-8 people, ensuring technical expertise in paid media for real estate campaigns.
Develop training schedules for team members, ensuring alignment with technical, analytics, and reporting skillsets.
Set and track OKRs (Objectives and Key Results) for the team, ensuring timely completion and measurable improvement in efficiency.
Staying Updated with Industry Trends:
Stay abreast of changes in algorithms, industry trends, and emerging technologies specific to the real estate marketing space.
Implement best practices in paid media campaigns to maximize MROI (Marketing Return on Investment) for real estate clients.
Stakeholder Collaboration:
Provide regular updates to internal and external stakeholders about campaign performance, improvements, and strategic changes.
Collaborate with Channel Partner and Developer Relations teams to align marketing objectives across the real estate ecosystem.
Key Metrics For Success
ROI on marketing campaigns and media spends.
Efficiency in achieving lead generation and site visit targets for real estate developers.
Client satisfaction and retention rates.
Performance of team-driven campaigns against benchmarks.
Implementation of processes and SOPs to improve team efficiency.
Interpersonal Attributes
Self-driven and motivated to achieve campaign success in the competitive real estate market.
Excellent multitasking skills with the ability to prioritize work effectively under tight deadlines.
Strong leadership skills to manage teams, collaborate with stakeholders, and deliver results.
Agency background with a focus on real estate marketing is highly preferred.
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