Branch Business Manager, Consumer Banking Group

Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Responsibilities
(1) Sales Management and Business Development
Lead and drive team sales performance, leveraging needs-based selling and service compliance to achieve branch business objectives and targets.
Develop and execute strategic business plans to identify unique branch opportunities and implement innovative sales initiatives.
Oversee the execution of call activities and weekly sales planning aligned with the Relationship Management Model to meet growth and retention targets.
Prioritize staff sales activities and conduct regular performance reviews to maximize sales capacity and effectiveness.
Cultivate and maintain strategic business and social contacts to foster business development, enhance market penetration, and expand the customer base.
Conduct RI regulated activities and TR insurance activities.
Analyze customer feedback and market intelligence, providing recommendations to the District Head on competitive situations and opportunities.
(2) People Management and Development
Optimize branch resource deployment to maximize team productivity.
Identify training needs for sales and operations staff, providing coaching and development to meet performance standards.
Supervise daily staff performance and ensure adherence to disciplinary guidelines.
Foster staff development and career advancement through clear, prompt communication, regular briefings, ongoing motivation, feedback, coaching, and on-the-job training.
Build trust and morale within the branch team, addressing staff issues fairly and effectively.
Support the development of trainees and new joiners, ensuring comprehensive in-branch orientation.
Partner with the District Head to attract, develop, and retain high-performing sales and operations staff.
(3) Customer Experience Management
Champion exceptional customer experience by guiding sales and operations staff to meet Bank service standards, models, and achieve target satisfaction levels in customer surveys.
Collaborate with the CSM to manage service quality, efficiency of sales and operations staff, customer perception during queuing, POS displays, and overall branch environment.
Address customer needs promptly and resolve complaints tactfully, adhering to the Bank’s Complaint Handling and Escalation Procedures.
(4) Audit and Compliance Control
Oversee all operational and sales activities to ensure strict adherence to external regulatory requirements and internal compliance policies, including but not limited to sales staff licensing, KYC, FNA, PDPO, anti-money laundering, and complete documentation for account opening and transactions.
Enhance control and compliance quality within sales and branch operations through strong leadership, continuous education, ongoing monitoring, and effective remedial actions.
Ensure compliance with registered capacity and all conditions imposed by the HKMA, including the applicable requirements of the Code of Conduct for Persons Licensed by or Registered with the SFC.
Requirements
Minimum of 5 years of experience in consumer banking, with at least 3 years in sales management and preferably 2 years in branch operations.
Strong educational background, university degree preferred.
Must be a registered RI [Regulated Activities: Type 1 & 4] with passes in HKSI Licensing Examination Papers 1, 7 & 8; or equivalent.
Must be a registered TR [General & Long Term (incl. linked long term)] with passes in IIQE papers 1, 2, 3 & 5; or equivalent.
Preferably a registered CI – CRWP (ECF-RWM).
CFP and CFA designations would be an advantage.
Fluency in Mandarin and English is required.
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
Location:
One Island East
Job:
Relationship Management
Schedule:
Regular
Employee Status:
Full time