Content Marketing Specialist

Content Marketing Specialist (B2B)
Experience: 2 to 5 years
Key Responsibilities:
Campaign Content: Create compelling content for marketing and outreach campaigns targeting B2B companies and e-commerce brands.
Email & WhatsApp Marketing: Write newsletters, promotional messages, and outreach sequences designed to generate interest and leads.
Website & Landing Page Copy: Develop persuasive content for Spoke's website, service pages, and campaign landing pages.
Blog & Guest Post Editing: Review and improve articles for accuracy, relevance, originality, SEO, and overall editorial quality.
LinkedIn Content: Write posts, newsletters, and thought-leadership content that builds credibility and engages business decision-makers.
Reels & Short-Form Video Content: Research trends, develop content ideas, write engaging scripts, hooks, and storyboards for Instagram Reels, LinkedIn videos, and other short-form video campaigns. Collaborate with designers or video editors for production.
Visual Content: Create supporting graphics for campaigns, newsletters, and social media using Canva or Figma.
Technical Understanding: Understand Webflow, Shopify, SEO, and website development sufficiently to communicate technical services and their business value.
Content Research & Planning: Research target audiences, industry challenges, and competitor messaging. Manage content calendars and identify opportunities to improve engagement and lead generation.
Required Qualifications
Minimum 2 years of experience in content writing, editing, or content marketing.
Strong copywriting skills across long-form, short-form, and campaign content.
Experience writing scripts for Reels and short-form videos, including attention-grabbing hooks and storytelling.
Demonstrated experience creating B2B marketing content.
Strong editorial judgment and ability to review content for quality.
Working knowledge of SEO and content optimization.
Familiarity with Canva or Figma for creating basic graphics.
Ability to research and understand technical topics.
Comfortable using AI tools for research, ideation, and content development without compromising originality or quality.
Ideal Candidate: An experienced, hands-on content marketer who can independently research, write, edit, and repurpose content across blogs, newsletters, LinkedIn, WhatsApp, Reels, and marketing campaigns, with a strong focus on building Spoke's credibility.

Work arrangement
Yes