Senior Performance Marketing Specialist (Google & Meta Ads)

Lectron is a leading manufacturer of electric vehicle (EV) charging solutions, committed to making EV ownership simpler, faster, and more accessible. Since 2017, we’ve built a reputation for innovation, quality, and reliability—delivering best-in-class home chargers, portable charging stations, and adapters compatible with every major EV standard. Today, more than 18% of US EV drivers own a Lectron product.
We’re a trusted supplier to global automakers for the North American market including Ford, Tesla, VW Group, Porsche, Toyota, General Motors and Mercedes-Benz, and our products are widely available across major retail platforms such as Amazon, AutoZone, Best Buy, CarMax, Carvana, and Walmart.
Publications like Wirecutter and Car and Driver consistently rank Lectron among the top EV charging brands in the U.S.
We are seeking a highly motivated and detail-oriented Bi-directional Electrical Design Engineer to develop our next-generation Bidirectional Charging products.
We are seeking a hands-on, data-driven Senior Performance Marketing Specialist to take ownership of paid advertising across Google Ads and Meta Ads for Lectron's DTC e-commerce business, primarily targeting the US/Canada market.
Reporting directly to the Digital Marketing Manager, you will be responsible for daily media buying, campaign optimization, creative testing, and profitable revenue growth.
This is a highly execution-focused role, ideal for an experienced performance marketer who can independently manage advertising campaigns, identify growth opportunities, and make data-driven decisions to maximize advertising efficiency and business profitability.
Key Responsibilities
Multi-Channel Paid Ads Management: Independently manage and optimize Google Ads (Search, Shopping, Performance Max, YouTube), Meta Ads (Facebook/Instagram), and Microsoft/Bing Ads.
Profitability & Budget Optimization: Monitor daily campaign performance, optimize bidding strategies, and allocate advertising budgets to improve ROAS, CAC, and overall profitability.
Creative Strategy & Testing: Develop ad creative concepts, hooks, messaging, and briefs. Collaborate with internal designers and copywriter to continuously test and scale high-performing creatives.
Google Search & Shopping Optimization: Conduct keyword research, manage negative keywords, optimize product feeds, and improve campaign performance across Search, Shopping, and PMAX.
Performance Analysis & A/B Testing: Identify growth opportunities through structured testing of ad creatives, audiences, bidding strategies, and campaign structures.
Reporting & Insights: Deliver weekly performance reports highlighting key metrics, actionable insights, and optimization recommendations to the Digital Marketing Manager.
Requirements & Qualifications
Experience: 5+ years of hands-on performance marketing experience, with strong expertise in both Google Ads and Meta Ads, preferably for DTC e-commerce brands or performance marketing agencies.
Proven Track Record: History of independently driving profitable campaign scaling, consistently meeting or exceeding net profit, ROAS, and CAC targets for e-commerce brands.
Platform Expertise: Advanced proficiency in Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), and Google Merchant Center.
Conversion Tracking & Attribution: Hands-on experience in implementing, managing, and troubleshooting conversion tracking across Google Ads and Meta Ads, including GA4, GTM, Meta Pixel, and Conversions API, ensuring accurate data collection and attribution.
Strong Analytical Skills: Ability to interpret campaign data, evaluate performance beyond platform-reported ROAS, and make data-driven budget decisions.
Creative Mindset: Ability to identify winning ad angles, develop creative testing ideas, and translate performance data into actionable creative briefs.
Self-Driven & Remote Ready: Proven success working remotely or in a fast-paced agency environment with strong self-management and communication skills.
What We Offer
Flexible Work Arrangement: Remote opportunities for candidates based in the Philippines, Indonesia, and other Southeast Asian markets; on-site opportunities in Hong Kong.
Competitive Compensation: Salary package based on experience, expertise, and performance track record.
Collaborative Team: Work closely with the Digital Marketing Manager and creative team in a results-oriented e-commerce environment.
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Work arrangement
Yes