Senior Social Media Specialist

The Senior Social Media Specialist is responsible for leading Endava's online social media strategy, working closely with the North America and Latin America regional teams.
The role also owns community engagement, employee advocacy and social listening activities, helping strengthen Endava’s brand reputation, foster meaningful conversations, and generate actionable insights that support both Business-to-Consumer (B2C) and Employer Branding strategies. The specialist monitors audience sentiment, identifies engagement opportunities, escalates reputational risks, and translates community and social listening insights into recommendations that improve content performance and audience engagement across the region.
Responsibilities may evolve depending on business priorities, platform developments and the maturity of the employee advocacy and social listening programmes.
Key Responsibilities
Execute and optimize social media strategy across North America (NA) and Latin America (LATAM), aligning campaigns with business objectives and regional priorities.
Partner with regional and business stakeholders to understand communication needs, business goals, and audience engagement opportunities.
Develop, manage, and publish social media content and campaign plans across multiple platforms using social media management and automation tools.
Support both organic and paid social media initiatives, including campaign setup, execution, and performance monitoring.
Monitor, analyze, and report on social media performance using analytics tools, providing recommendations based on KPIs, audience insights, and campaign outcomes.
Collaborate with cross-functional teams including Marketing, Employer Branding, PR, Content, and Design to deliver engaging and brand-consistent social media content.
Define and manage community engagement strategies, including monitoring and responding to comments, direct messages, mentions, and tagged content in line with brand guidelines and service-level expectations.
Lead the employee advocacy programme, including participant onboarding, content curation, engagement initiatives, programme governance, and impact measurement.
Partner with PR and Communications teams to manage social listening activities, tracking brand sentiment, audience conversations, competitor activity, industry trends, and emerging topics.
Translate social listening, community management, and advocacy data into actionable insights that inform content strategy, audience engagement, and continuous improvement initiatives.
Identify potential reputational risks and manage escalation processes, supporting crisis communications and reputation management efforts when required.
Build dashboards and reporting frameworks that provide visibility into social media performance, audience engagement, advocacy participation, and brand sentiment.
Required Experience
3+ years' experience in Social Media Marketing, Community Management, Employee Advocacy, Social Listening, or related digital communications roles.
Experience managing social media channels for regional or global brands across multiple markets.
Proven experience supporting or managing employee advocacy programmes, ambassador networks, or employee-generated content initiatives.
Hands-on experience with social listening, brand monitoring, sentiment analysis, and reputation management tools.
Experience analyzing social media and audience data to develop insight-driven recommendations and performance reports.
Demonstrated ability to collaborate with cross-functional and regional stakeholders within structured approval, governance, and escalation processes.
Experience using social media management, content publishing, and campaign management platforms.
Experience working within complex, matrixed, or global organizations is preferred.
Knowledge & Technical Skills
Fluent written and spoken English.
Strong knowledge of major social media platforms, including LinkedIn, Facebook, Instagram, X, and YouTube, with a solid understanding of platform best practices and community behaviours.
Strong understanding of social media strategy, community engagement, employee advocacy, and social listening methodologies.
Ability to monitor, interpret, and report on audience sentiment, brand perception, and social media performance metrics.
Proficiency in social media analytics, reporting, and data interpretation.
Understanding of brand reputation management, crisis escalation processes, and stakeholder communications.
Knowledge of data privacy, consent requirements, and ethical considerations relating to employee advocacy, community management, and social listening activities.
Core Competencies
Strong analytical and problem-solving skills with the ability to translate qualitative and quantitative data into actionable insights.
Excellent stakeholder management and relationship-building capabilities.
Strong communication and presentation skills, with confidence engaging senior leaders and cross-functional teams.
Highly organized, detail-oriented, and capable of managing multiple priorities, accounts, and regional requirements simultaneously.
Proactive, adaptable, and able to work effectively in a fast-paced, dynamic environment.
Collaborative mindset with the ability to influence and work effectively across Marketing, Communications, Recruitment, Employer Branding, and Leadership teams.

Employment type
Full-time

Work arrangement
Hybrid