Content Marketing Manager

About Our Client:
This organization operates in the driver monitoring software industry, focusing on promoting safer communities by reducing risk through data insights. It serves companies that aim to protect their employees on the road, manage pricing and risk, and safeguard their brand and financial interests. The company has established a recognized workplace culture noted by multiple regional publications and maintains strong employee approval ratings.
About the Opportunity:
The CONTENT MARKETING MANAGER leads content strategy tailored to specialized fleet and insurance audiences. This role translates complex technical and regulatory topics into clear, authoritative content designed for both traditional search discoverability and AI-driven citation. The position develops AI-assisted content workflows that ensure accuracy and brand consistency, with success measured by content's direct impact on business pipeline and outcomes.
Responsibilities:
Develop and execute content strategy across blog, email, web, and sales/marketing collateral.
Write and optimize diverse marketing materials including blog posts, white papers, guides, emails, ads, and webinar content.
Conduct interviews with subject matter experts to clarify technical and regulatory information.
Build and manage AI-assisted content creation processes with quality assurance to prevent inaccuracies and generic outputs.
Lead blog strategy focusing on SEO and AI answer engine optimization.
Manage SEO fundamentals and structured data to enhance AI visibility.
Create email nurture campaigns to advance lead conversion and re-engagement.
Perform A/B testing on content elements and apply insights to future projects.
Report on content performance linking outcomes to business impact and inform future strategy.
Requirements:
Minimum 4 years in content marketing with ownership of strategy.
Proven ability to write authoritatively in insurance or similarly technical/regulated industries.
Solid knowledge of SEO best practices and growing expertise in AI answer engine optimization.
Experience developing AI-assisted content workflows at scale with quality control.
Strong proofreading skills and attention to detail.
Ability to manage multiple projects independently.
Proficiency in AP Style, Google Search Console, Google Analytics, and SEO/AEO tools like Ahrefs or SEMrush.
Pay Range and Compensation Package:
The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.
Benefits & Perks:
Flexible and generous paid time off and paid volunteer days.
401(k) employer match.
Generous healthcare benefits.
Up to 12 weeks paid maternity leave based on tenure.
Wellness and tuition reimbursement.
Flexible work arrangements.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.

Work arrangement
Yes