Product Marketer

Role Overview
We are looking for a highly experienced, hands-on Product Marketer with a strong background in SaaS, gaming, or digital technology products.
This role is ideal for an experienced marketing professional who combines strategic thinking with excellent execution skills. You will be directly responsible for translating product capabilities into compelling market propositions, developing go-to-market strategies, launching new features and products, and driving product adoption, engagement, and revenue growth.
You will work closely with Product, Sales, Growth, Customer Success, Data, and Creative teams to ensure our products are clearly positioned, effectively communicated, and successfully commercialised.
This is an individual contributor role, not a people management position. We are looking for someone who enjoys being close to the product, customers, data, and execution, and who can independently take initiatives from concept through to delivery and performance analysis.
Key Responsibilities
Product Positioning and Messaging
Develop clear product positioning, value propositions, messaging frameworks, and competitive differentiation.
Translate complex technical features into compelling customer benefits and commercial narratives.
Create product messaging tailored to different customer segments, markets, and use cases.
Maintain product messaging, website content, presentations, sales materials, and product collateral.
Conduct competitor research and identify opportunities to strengthen market positioning.
Go-to-Market Execution
Plan and execute product and feature launches from initial briefing through to post-launch analysis.
Develop launch plans, campaign briefs, target audience definitions, channel strategies, and supporting assets.
Coordinate with internal teams to deliver launches on time and with consistent messaging.
Prepare launch communications, landing pages, product announcements, presentations, and enablement materials.
Track launch performance and recommend improvements based on results.
SaaS and Gaming Product Marketing
Develop marketing initiatives that support product adoption, activation, engagement, retention, and monetisation.
Understand SaaS subscription models, customer journeys, recurring revenue, and customer lifecycle dynamics.
Apply gaming market knowledge to player behaviour, engagement, retention, monetisation, and community dynamics where relevant.
Identify customer and market insights that can inform product improvements and commercial opportunities.
Work closely with Product teams to ensure product developments address real customer needs.
Market and Customer Intelligence
Conduct hands-on market research, competitor benchmarking, customer interviews, and audience analysis.
Develop customer personas, segmentation frameworks, use cases, and buyer or player journeys.
Monitor industry developments, emerging trends, competitor launches, and changes in customer expectations.
Turn research findings into actionable recommendations for product, marketing, and commercial teams.
Content and Sales Enablement
Write and produce high-quality product marketing content, including website copy, product pages, brochures, case studies, pitch decks, and sales presentations.
Develop sales enablement resources, competitive battlecards, FAQs, and product messaging guides.
Brief and collaborate with designers, copywriters, agencies, and other stakeholders when specialist support is needed.
Ensure all customer-facing communications are accurate, consistent, and aligned with product positioning.
Performance Measurement and Optimisation
Define and monitor KPIs for product launches, adoption, conversion, engagement, and retention.
Analyse campaign results, customer feedback, product usage, and conversion funnel performance.
Use data, experimentation, and A/B testing to optimise messaging and marketing execution.
Translate findings into practical recommendations and measurable improvements.
Report on outcomes, commercial impact, and opportunities for optimisation.
Experience and Qualifications
8–12+ years of relevant experience in product marketing, technology marketing, SaaS, gaming, or digital products.
Proven experience personally executing product marketing initiatives from strategy through delivery.
Demonstrable experience developing product positioning, messaging, go-to-market plans, and launch campaigns.
Strong understanding of SaaS business models and digital product growth; gaming sector experience is highly desirable.
Excellent writing, content development, presentation, and storytelling skills.
Experience with market research, competitive intelligence, customer segmentation, and product analytics.
Comfortable using marketing automation, CRM, analytics, and collaboration tools.
Ability to work independently, manage multiple projects, and deliver high-quality work with limited supervision.
Strong commercial awareness and the ability to connect marketing activity to business outcomes.
Personal Profile
The ideal candidate is a seasoned marketing practitioner who remains close to the detail and enjoys making things happen.
You are strategic enough to understand the market and commercial objectives, but practical enough to write the messaging, build the launch plan, brief the creative team, coordinate delivery, analyse performance, and improve results yourself.
You are curious, commercially minded, analytical, proactive, and comfortable collaborating across functions without relying on a large team.
What Success Looks Like
Successful, timely execution of product and feature launches.
Clearer product positioning and stronger competitive differentiation.
Improved product awareness, acquisition, activation, and adoption.
Measurable contributions to customer retention, monetisation, and revenue growth.
High-quality product marketing assets that support sales and customer engagement.
Actionable market insights that influence product and marketing decisions.
This is a senior individual contributor role for someone who can think strategically, execute independently, and deliver measurable results — without the responsibility of managing a team.

Work arrangement
Yes