Performance Marketing Specialist (Mid–Senior Level)

We're Hiring: Performance Marketing Specialist (Mid–Senior Level)
Company: Activato
Position: Performance Marketing Specialist – Media Buying & Analytics
Experience: 3–6+ Years
We're looking for a data-driven Performance Marketing Specialist to manage, optimize, and scale our paid advertising campaigns across multiple digital platforms.
The ideal candidate combines strong hands-on media buying experience with analytical thinking, accurate conversion tracking, and a solid understanding of e-commerce performance.
Key Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and Google Ads.
- Develop performance marketing strategies focused on sales, conversions, ROAS, and profitable customer acquisition.
- Manage advertising campaigns for both physical retail locations and online e-commerce stores.
- Implement, validate, and troubleshoot Meta Pixel, TikTok Pixel, GA4, Google Tag Manager (GTM), and conversion tracking.
- Analyze website traffic, customer behavior, conversion funnels, and campaign attribution.
- Monitor KPIs including ROAS, CPA, CAC, CTR, CPC, CPM, and conversion rates.
- Build clear weekly and monthly performance reports with actionable insights and recommendations.
- Conduct A/B testing across creatives, audiences, landing pages, and campaign structures.
- Identify opportunities to improve campaign performance, marketing efficiency, and revenue growth.
- Collaborate with creative, content, and e-commerce teams.
Requirements
- 3–6+ years of hands-on experience in performance marketing and paid media buying.
- Proven experience managing and scaling e-commerce advertising campaigns.
- Strong expertise in Meta Ads Manager and TikTok Ads Manager.
- Practical knowledge of Google Ads and Google Analytics 4 (GA4).
- Experience with Meta Pixel, Google Tag Manager, conversion events, and tracking troubleshooting.
- Strong analytical skills and proficiency in Excel or Google Sheets.
- Ability to create performance dashboards and translate data into business decisions.
- Solid understanding of attribution, conversion optimization, and customer acquisition economics.
- Experience with multi-market or GCC advertising campaigns is a strong plus.
What We're Looking For
Someone who doesn't just launch campaigns — but understands the numbers behind them, identifies what's working, fixes what's not, and continuously improves business results.
To Apply: Send your CV along with a brief overview of campaigns you've managed and measurable results you've achieved.
Subject: Performance Marketing Specialist – Activato

Work arrangement
Yes