Marketing Partner

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Ensuring implementation of the brand initiatives to ensure direct patient impact. And design strategies for the brand/therapy area assigned to be implemented across all state clusters
State Accountabilities
Co-create portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation
Build strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights
Ensure implementation of the marketing campaigns for all Roche brands within the state
Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation
Identify hurdles for the state and co create local solutions for the same
Promotes cross-functional communication and tactical planning to maximise patient and revenue impact
Ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives
Develop Patient Persona based solutions
Customized solutions for Top TAE
Conduct sprints for solutions for TAEs
Liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices
Share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
Design of awareness campaigns & calculate ROIs
Support customization of pricing and PAP solutions
Pan Affiliate Accountabilities
Build an annual brand plan for the assigned brands and train the cluster marketing teams on the same
Connect with the global teams to help develop brand solutions
Contribute to global projects
Chapter Lead Responsibilities
Capability Building
Functional Competencies
Brand Building
Insights generation
Knowledge of indian healthcare ecosystem and emerging landscape
P&L Management
Multiple therapy area knowledge
Commercial Expertise
Understanding of Org. SOPs and external regulations
Project Management
Mindset and Behaviour
Patient & Customer Centric
Pragmatic
Experimenting & Risk taking
Questioning & Challenging
Networked & Collaborative
Eligibility Criteria (Qualification And Experience)
Educational Qualification - Must Meet: MBA in Marketing (full time preferred)
Educational Qualification - Optional: Healthcare/Pharma marketing
Overall Work Exp: 5+ years in brand management/ marketing role
Open to relocation
Relevant Work Exp:
Portfolio management experience (Preferred)
Understanding of the Oncology Market
Technical Skills:
Communication and interpersonal skills,
Good know how of productivity tools
Insighting and problem solving
Strong knowledge of marketing fundamentals
Strong track record of marketing execution
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.

Work arrangement
No