Senior Manager, Growth Marketing - Connectivity

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
What you'll do:
Own and evolve Connectivity Marketing’s two-sided GTM model, balancing Provider Adoption and Supply Partner Use across the Awareness, Pilot and GA phases
Lead API adoption, usage and opportunity-capture initiatives, translating provider readiness, ADP revenue signal and partner cohort mapping into scaled marketing programs
Determine team and marketing strategy to accomplish Connectivity’s commercial objectives, flexing as required; manage team resources and identify resource gaps
Build and run the new 1:1 ABM approach for top strategic connectivity providers, and oversee differentiated marketing solutions across CPP Elite/Preferred and long-tail cohorts
Partner with Hotel Marketing and VR Marketing to plan and execute cross-LOB Shared Bets, moving oppy capture from ad hoc requests to structured, plan-led campaigns direct to supply partners
Lead Connectivity’s quarterly GTM planning and release cadence in partnership with Product Marketing (PMM) and Business Programs, translating Connectivity XLT priorities into a predictable delivery rhythm partners can plan against
Establish dependable working relationships with stakeholders, including executive (VP+) level, and build rapport to become a trusted business partner
Influence senior leaders, stakeholders and peers to manage initiatives end-to-end successfully, moving others to a preferred alternative where required
Coach and develop the team, creating an environment for effectiveness and growth where strengths are known and built upon, and identifying learning needs
Partner with Analytics to define and report on account-tiered success metrics (engagement, product/API adoption, commercial impact) and present clear, actionable recommendations
Who you are:
Bachelor’s in Marketing, Communications, Advertising or a related field; or equivalent related professional experience
8+ years marketing experience, including 3+ years of people management experience
Experience developing and implementing successful B2B partner marketing campaigns and programs at scale, ideally across a multi-audience or two-sided GTM model
Experience building or running account-based marketing (ABM) programs for strategic, high-value accounts
Strong written communication and visual storytelling, with the ability to translate complex product or API concepts into partner-facing narratives
Solid understanding of marketing channel mix (email, webinar, Seismic/self-serve, partner-internal comms) and how to sequence channels across a partner lifecycle
Established team leader, experienced managing people managers and/or individual contributors, creating an environment for team effectiveness, collaboration and growth
Comfortable operating in a quarterly planning cadence, balancing committed delivery with a rolling look-ahead signal
Ability to work effectively cross-functionally across Product Marketing, Field Enablement, Hotel/VR Marketing, Commercial and Analytics
Strong data analysis and insight development skills; able to define and defend success metrics (adoption, usage, commercial impact) to executive stakeholders
Message Gears or Salesforce Marketing Cloud email system experience is a plus
Preference for previous experience working in a role with a global remit
Accommodation requests
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About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.