Paid Media Expert ( Health & Wellness )

Job title: Paid Media Expert
Workplace type: Full time - Mumbai
Employment type: Full-time
Seniority: Mid-Senior level
About Healthus.ai
Healthus.ai is a healthcare digital-marketing company. We help clinics, hospitals, and wellness brands get more of the right patients by connecting search, paid media, patient trust, and website conversion.
About the role
We are hiring a paid media expert to own patient acquisition across Google and Meta for a portfolio of healthcare clients. You will plan, launch, and optimise campaigns, and you will measure success by what happens after the click: booked consultations, patients who show up, and treatment revenue.
What you will do
• Build media plans and budgets based on each client's services, catchment area, and patient economics
• Run and optimise Google Ads (Search, PMax, Demand Gen, YouTube) and Meta Ads campaigns
• Set up and audit tracking with GA4, Google Tag Manager, Meta Pixel, and Conversions API
• Connect ad data with calls, WhatsApp enquiries, and CRM to track qualified leads and real patient conversions
• Review landing pages and recommend conversion improvements with our web team
• Keep campaigns compliant with Google and Meta healthcare policies and Indian regulations (Drugs and Magic Remedies Act, NMC guidelines, DPDP Act)
• Build clear reports and present performance and recommendations to clinic owners and doctors
What you bring
• 4–7 years of hands-on performance marketing experience
• At least 2 years managing healthcare, pharma, wellness, or other regulated-category accounts
• Deep expertise in Google Ads and Meta Ads Manager
• Strong command of GA4, GTM, and conversion tracking
• A track record of lowering cost per qualified lead or cost per acquired customer, not just CPC
• Confidence presenting to senior stakeholders
Good to have
• Google Ads and Meta Blueprint certifications
• CRM or call-tracking integration experience (HubSpot, Zoho, LeadSquared)
• International patient or medical tourism campaign experience
• Hindi, Marathi, or other regional language skills
Why Healthus.ai
• Healthcare marketing with real patient impact
• Ownership of strategy, not just execution
• A small, senior team where your ideas are heard
• A clear path to lead our paid media practice as it grows
How to apply
Apply here or send your CV to [hr@healthus.ai]. Include one short example of a healthcare or regulated-category campaign you improved, what you changed, and the result. Shortlisted candidates will complete a short practical exercise.
Healthus.ai is an equal opportunity employer.

Work arrangement
No