Social Media Specialist - Instagram

Job Description: Social Media Executive
Location: Mumbai, India
Work Mode: In-office
Department: Marketing
Job Summary
ATLAS SkillTech University is looking for a creative and digitally savvy Instagram & Social Media Executive to manage and grow the university’s Instagram presence. The individual will be responsible for content planning, content creation, publishing, audience engagement, and performance tracking to strengthen the university’s digital presence and brand visibility.
The ideal candidate should understand social media trends, have a strong visual sense, and be able to create engaging content that resonates with students, prospective applicants, faculty, alumni, and the wider community.
Key Responsibilities
1. Instagram Account Management
- Manage the university’s Instagram account, including content planning, scheduling, publishing, and day-to-day monitoring.
- Develop and maintain a content calendar aligned with university events, admissions, academic activities, and brand priorities.
- Ensure consistency in brand voice, visual identity, and communication.
2. Content Creation & Execution
- Create engaging Instagram content, including Reels, Stories, posts, carousels, and short-form videos.
- Capture campus activities, student experiences, events, faculty interactions, and university initiatives.
- Write compelling captions, headlines, and calls to action.
- Coordinate with internal teams for content inputs, approvals, and timely publishing.
3. Trends & Creative Storytelling
- Stay updated on Instagram trends, trending audio, formats, hashtags, and platform updates.
- Develop creative concepts to showcase campus life, student achievements, academic programmes, events, and university culture.
- Identify opportunities to improve reach, engagement, and content shareability.
4. Community Management
- Monitor comments, direct messages, mentions, and tags.
- Respond to routine queries and coordinate with relevant teams for admissions or other enquiries.
- Build meaningful engagement with students, alumni, faculty, and prospective applicants.
- Escalate sensitive queries or complaints to the appropriate team.
5. Performance Tracking & Optimisation
- Track key metrics such as reach, impressions, engagement rate, follower growth, Reel views, and profile visits.
- Analyse content performance and recommend improvements to the content strategy.
- Prepare periodic performance reports and identify opportunities to increase organic growth.
Qualifications & Experience
- Bachelor's degree in Marketing, Mass Communication, Digital Media, Journalism, or a related field.
- 1–4 years of experience in Instagram management, social media marketing, or digital content creation.
- Demonstrable experience managing Instagram accounts for a brand, institution, agency, or creator.
- Proficiency in content creation tools such as Canva, CapCut, Adobe Express, or similar platforms.
- Basic understanding of Instagram Insights and social media analytics.
- A portfolio of Instagram content, Reels, or social media campaigns is preferred.
Skills & Competencies
- Strong creative thinking and visual storytelling abilities.
- Excellent written communication and caption-writing skills.
- Good understanding of Instagram trends and audience behaviour.
- Basic photography, videography, and short-form video editing skills.
- Strong organisational skills and attention to detail.
- Ability to work in a fast-paced environment and manage multiple content requirements.
Preferred Candidate Profile: Someone who is active on Instagram, understands youth culture and campus trends, and can independently conceptualise and execute engaging content while maintaining a professional university brand image.
This is a professional / administrative appointment and is not governed by UGC teaching-faculty qualification norms. Compensation, grade and terms of appointment will be determined by the University as per its approved Recruitment
and Pay Rules.
* ATLAS SkillTech University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, caste, religion, age, disability, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law.

Work arrangement
No