On Premise Festival & Events Manager

KEY RESPONSIBILITIES
1. “Living” the Red Bull On Premise culture
Assume and live the Red Bull OP culture. Art of Musketeering spirit at the base of all action.
A "can-do" attitude, hands-on mentality and talk about opportunities instead of challenges.
Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.
Monitor image standards regarding the brand premium values of Red Bull.
2. Management & Leadership of On Premise Event Marketing
Responsible for executing and adapting the international marketing guidelines according to the market needs.
Own the local strategy for growing Red Bull availability, activation and presence across the events landscape.
Significant contribution to the On Premise Business Plan.
Management of Red Bull event tools and POS including logistical requirements of (set up and warehousing) while also monitoring their impact on consumption.
Track, record and evaluate all results of event activities implemented.
Maintain a constant exchange of information and best practices with the national On Premise team.
Utilise resources and infrastructure (agencies, logistic partners, promoters) for maximum impact
Permanent observation of market trends and active search for new business opportunities in the market, identifying potential for improving and adding new sales & marketing activities.
Responsible for allocation of POS tools and monitoring their correct placement.
Manage and grow a strong network of external promoters, key influencers, national decision makers, and the local scene
Strong collaboration with marketing teams (brand, culture, sports, Red Bull Media Network).
3. Increase Availability & Activation
Responsible for mapping and identifying new listing opportunities for Red Bull across the events landscape.
Maintaining existing partnerships and growing our presences at the event through marketing activations and POS.
Train On Premise teams to ensure world class activation of marketing initiatives, POS and event tools.
Development of new marketing activations to further impact the consumer and grow consumption of Red Bull
Applying Industry Marketing initiatives to strengthen relationships with decision makers and staff.
Development and the translation of national campaigns into the events landscape
4. Red Bull Owned Events
Leverage the global Red Bull events portfolio for consumers & industry
Create, develop and deliver local Red Bull party & socializing events
Identify and deliver on opportunities to utilize Red Bull event assets from marketing teams (Culture, Sports etc)
Collaborate with brand marketing to localize Red Bull party & socializing assets to the market (Key creative, POS, social media assets etc)
Collaborate with brand marketing to develop impactful consumer activations to support and further increase the impact of our events
Collaborate with Red Bull Media Network to increase overall reach of the events.
EXPERIENCE, KNOWLEDGE & SKILLS
Minimum of 3 years sales and/or consumer event experience.
In-depth knowledge of the On Premise and event marketing.
Strong event and festival industry knowledge.
Excellent planning and project management abilities.
Strong negotiation skills.
Ability to cultivate a team environment.
Creative mind.
Exceptional communication skills, including presentation and training abilities.
Willing to work weekends and at nights.

Employment type
Full-time

Work arrangement
No