Creative Director, Brand Studio

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
*Please kindly include a link to your portfolio in your application
About the role
We're looking for an award-winning, hands-on Creative Director to lead the creative vision for three of the world's biggest travel brands: Expedia, Hotels.com and Vrbo. Leading our Brand Studio team on visual identity and commercial and retail creative, you will shape how travellers see and feel our brands, raising the bar for creative everywhere they show up.
In this position, you will set the creative point of view, own the quality of everything the studio makes, and guide a multidisciplinary team of designers, motion designers, copywriters and generative AI specialists. Pushing our brands to be bolder and more distinctive, you will balance creative craft with speed. We also expect you to champion innovation and future-state thinking, exploring what generative AI and new tools make possible for our brands.
Reporting to the Senior Director, you will shape the roadmaps, systems and partnerships that keep the studio ahead of a fast-changing creative landscape. Above all, you will foster a culture where craft and great ideas come first, and creative innovation thrives.
In this role, you will;
Set the creative vision. Shape Brand Studio's creative point of view and the standard of craft across every brand touchpoint. Bring a clear view on where AI fits in our workflow and what should stay human.
Lead work from concept to delivery. Turn strategy and business goals into ideas, and guide campaign, brand, product and marketing work through to final delivery.
Build and grow the team. Hire, manage and develop a team across design, motion, copy and brand. Direct freelance and agency partners for overflow and specialist work.
Strengthen systems and process. Own the brand's creative systems, guidelines and playbooks, along with the briefing and review process that keeps quality high as volume grows.
Partner with senior stakeholders. Be the lead creative voice with senior leaders and work closely with integrated marketing and teams across the business.
Manage studio capacity. Balance the workload across many briefs and know when to push back on scope or timelines.
Experience and Qualifications
10+ years in creative roles at an in-house brand studio, agency or design consultancy, including 5+ years leading creative teams
A portfolio that shows strong creative direction across brand, campaign, digital and product work, including original ideas you led
Experience hiring, managing and developing creative talent
A strong understanding of brand systems and how to keep work consistent across many briefs and channels
Experience briefing and managing motion, photography, video and AI production
Fluency with creative tools such as Figma, Adobe and Weave, and familiarity with scalable production workflows
Working knowledge of AI creative tools, and a view on how to use them responsibly
The ability to balance creative ambition with deadlines, budget and business priorities
Nice to have experience
Experience building or scaling an in-house studio
Experience in a large, multi-brand or global organisation
Experience building AI-assisted creative workflows from scratch
Experience working with growth or performance marketing teams to turn brand creative into high-performing digital assets
Award-winning or widely shared creative work
If this sounds like you, we'd love to see your work.
Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.