Digital Product & Personalization Specialist (Hybrid)

The Digital Product & Personalization Specialist leads personalization, experimentation, and digital optimization initiatives across web and app experiences. This role manages the day-to-day operation of the personalization and testing platform and partners cross-functionally with Marketing and Ecommerce Teams to deliver customer-focused experiences that improve conversion, engagement, and revenue.
Personalization and Experimentation
Manage and optimize the personalization and experimentation platform across web and app
Assist with developing and executing the personalization and experimentation roadmap
Lead A/B tests from hypothesis and audience strategy through configuration, QA, deployment, analysis and recommendations
Build and manage audience segments, targeting rules, and personalization strategies
Digital Product & UX Optimization
Identify opportunities to improve digital experiences, customer journeys, and conversion through testing and data-driven optimization
Partner with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams to define website and app enhancements
Support QA/UAT and evaluate customer experience and business impact following launches
Analytics and Insights
Analyze experimentation, customer behavior, and digital performance using tools such as Adobe Analytics and Quantum Metric
Build and maintain dashboards and reporting to measure test and personalization performance
Communicate insights, results, and recommendations to stakeholders and leadership
Cross-Functional & Program Management
Coordinate requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables across teams
Facilitate recurring testing and optimization planning sessions and maintain testing documentation and processes
Identify and communicate risks, blockers, and technical constraints to keep initiatives moving
Platform & Process Optimization
Partner with Technology vendors on platform enhancements, integrations, and new capabilities
Improve experimentation processes, workflows, and operational efficiency
Support strategic digital optimization initiatives and special projects
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