Area Development Manager - Mobile Applications

To develop sales, profitability and market share for Mobile Applications within the assigned geographical area/allocated customers by identifying opportunities, acquiring new business and expanding strategic customer relationships. The role provides high-quality commercial and technical coordination across the Mobile Applications portfolio, including hydraulics, electronic controls, automation, electrification and digital solutions, while ensuring responsive, cost-effective customer support.
Main Objectives and Responsibilities
Strategy, market and performance
Maintain expert knowledge of mobile hydraulics, electronic controls, electrification, automation, telematics and digital services.
Monitor customers, competitors, legislation, sustainability requirements and trends across key mobile machinery sectors within the assigned area; share actionable market intelligence.
Analyse territory performance, customer needs, installed base and market potential to prioritise target sectors, accounts and opportunities.
Business planning and growth
Develop and execute an area business plan aligned with the UK and Ireland Mobile Applications sales strategy, delivering agreed order intake, revenue, profitability and market-share targets.
Create acquisition plans and account development strategies for target OEMs, distributors, systems integrators and strategic partners.
Maintain accurate forecasts, opportunity pipelines and account plans, and coordinate internal resources to progress customer projects efficiently.
Customer and stakeholder management
Build trusted relationships with decision-makers, engineering teams and procurement stakeholders throughout the assigned area.
Coordinate sales, application engineering, product management, service, operations and manufacturing resources to deliver agreed customer outcomes.
Represent customer and market requirements internally and maintain effective relationships with regional units, plants, suppliers and professional bodies.
Sales and commercial execution
Deliver disciplined customer coverage across the assigned area, including prospecting, visit planning, opportunity management and timely, high-quality CRM reporting.
Develop senior relationships with key customers and partners and conduct commercial negotiations within delegated authority, governance and margin requirements.
Manage RFQs and projects from opportunity identification through quotation, development and series production, coordinating competitive technical and commercial solutions.
Promote the full Mobile Applications portfolio through solution-based selling, cross-selling and value propositions tailored to customer applications.
Resolve customer enquiries and commercial issues, manage risks and overdue debt, and support trade fairs, product launches and regular business reporting.
HNC/HND, degree or equivalent in mechanical, electrical, electronic, mechatronic, automotive engineering or a related discipline.
Proven experience in technical sales, business development or account management, with evidence of winning new business and delivering profitable growth.
Strong knowledge of mobile hydraulic systems, electronic controls, automation and electrification, with the ability to develop value-led customer solutions.
Experience of territory and strategic account planning, complex quotations, commercial negotiations and contract review.
Proficient with CRM, SAP or equivalent systems and Microsoft Office; excellent communication, influencing, presentation and negotiation skills.
Willing and able to travel regularly across the assigned area and wider UK and Ireland, with occasional European travel.
Geographical & Sales Coverage
Assigned territory/customers within the United Kingdom and Ireland, with cross-area support as required.

Employment type
Full-time

Work arrangement
Hybrid