Manager of Digital Experience

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Job Posting Title:Manager of Digital Experience
Position Type:Professional / Unclassified
Department:LSUAM Online - M&R - Marketing - DM - Media Management (Maryann Rowland (00070507))
Work Location:United Plaza XII
Pay Grade:Professional
Job Description:
The Manager of digital experience is responsible for leading the strategy, optimization, governance, and overall performance of LSU OCE’s digital web experience across online.lsu.edu, ce.lsu.edu, and promo.online.lsu.edu. This role oversees the planning, prioritization, and execution of website updates and enhancements that support enrollment growth, user experience, brand consistency, and organizational objectives across more than 500 webpages and 4 million annual visits. The position serves as the central point of ownership for LSU OCE web operations, ensuring all digital initiatives align with institutional priorities, UX/UI best practices, accessibility standards, SEO strategy, and established brand guidelines. This position also leads cross-functional collaboration with IT, Marketing, Recruitment & Retention, Continuing Education, and other stakeholders while supervising and developing the Website Designer to foster a collaborative and high-performing team environment. Additionally, the role oversees the ongoing evolution of LSU OCE’s web design system and digital standards, using data-informed decision-making, technical audits, and continuous optimization efforts to enhance website functionality, scalability, user engagement, and conversion performance tied to enrollment goals.
Job Responsibilities:
Web Optimization: Owns the pipeline of website updates and enhancements across LSU OCE’s subdomains (online.lsu.edu, ce.lsu.edu, promo.online.lsu.edu). Define, evaluate and prioritize requests based on business impact, enrollment goals, brand standards, and adherence to the established design system. Ensure consistency, scalability, and quality across 500+ pages and 4M+ annual visits. Own and continuously optimize conversion performance tied to enrollment goals through data-informed decision-making. 35%
Supervision: Lead and develop the Website Designer, ensuring alignment with organizational priorities, brand standards, and performance expectations. Provide ongoing coaching, performance feedback, and professional development to elevate individual and team impact. Foster a collaborative, accountable, and solutions-oriented team environment. 20%
Cross-Functional Collaboration: Lead cross-functional alignment across IT, Recruitment & Retention, Continuing Education, Marketing, and other stakeholders to intake, vet, and execute website updates. Serve as the central point of ownership for ensuring all web changes align with brand guidelines, UX/UI best practices, and institutional priorities. Ensure strong and consistent representation of LSU, LSU OCE, and its family of institutions. 15%
Design System and Brand Governance: Act as the authority of the web design system and digital brand standards. Ensure all web properties adhere to established guidelines, maintaining a cohesive and professional user experience. Define and evolve standards to improve scalability, usability, and visual consistency. 15%
Technical Audits and Optimization: Own proactive website performance audits, ensuring content consistency, search engine optimization (SEO), and compliance with web accessibility standards. Use data to evaluate performance, identify opportunities for improvement, and implement solutions to enhance site functionality and user experience. 10%
Other Duties as Assigned. 5%
Minimum Qualifications:
Bachelor's degree with 3 years of experience
LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.
Preferred Qualifications:
Bachelor's degree with 5 years of experience
Specific Experience:
web design, web development, responsive design
Additional Requirements:
Operation Essential Personnel - This position may be asked to work during an official closure, but who is otherwise not required to report to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well-being of the campus per FASOP HR-01.
Additional Job Description:
Special Instructions:Please provide a cover letter, resume, (3) professional references, and transcripts. Official transcripts are required prior to hire, if needed.
For questions or concerns regarding the status of your application or salary ranges, please contact Maryann Rowland at mrowland@lsu.edu
Skills Needed:
Artistic Vision, Audience Engagement, Brand Stewardship, Collaboration, Communication, Content Development, Detail-Oriented, Project Management
Preferred Skills:
Posting Date:October 12, 2026
Closing Date (Open Until Filled if No Date Specified):October 26, 2026
Additional Position Information:
Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.
Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!
Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.
Essential Position (Y/N):
LSU is an Equal Opportunity Employer.
All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. Changes in laws, regulations, or government policies may impact the university’s ability to employ individuals in certain positions.
HCM Contact Information:
For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email HR@lsu.edu. For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.