Senior Manager Marketing Services (Hybrid) - Siteman Cancer Center

LocationST. LOUIS, MO 63108

Scheduled Hours40
Position SummaryResponsible for development and implementation of the marketing and communication strategies in support of the clinical, research and strategic priorities of the Department. Includes the advancement and stewardship of the brand locally, regionally and nationally, through directing strategic marketing and communications planning, execution and evaluation. Responsible for developing and directing positioning, architecture, identity, messaging and attributes across all specialties, locations, services, programs, fundraising activities, and marketing/communications initiatives with a focus on integration across all platforms to deliver a preference for WashU Medicine department and customer acquisition. Responsible for leading efforts to identify new markets, customer trends, and marketplace competition. Drives the force behind the marketing, sales and communications teams, driving future competitive advantage by opening minds, challenging traditional ways, inspiring change, and creating unexpected connections. Plans, develops, and implements marketing and communication services; provides leadership and direction to the business development and visual media team; increases visibility and ensures a consistent media message is delivered across all channels and platforms. Develops marketing and communications materials that convey the unique nature of cutting edge technology and research achievements to key audiences. Enhances reputation and increases targeted patient clinical volume, medical student, postdoc, and resident preference, alumni commitment and donations, and faculty and staff desire to affiliate.
Job Description
Primary Duties & Responsibilities:
Develops with leadership and oversees the evolving media message which the department wishes to convey.
Develops department marketing and communication plans that drives growth and meets overall business goals. Develops marketing strategies for new initiatives, services and various facilities.
Measures, evaluates, manages and reports on results of marketing activities using benchmarks, such as achieving call-to-action, ROI, increased business volumes correlated with campaigns or donations, market share, preferences, increased satisfaction ratings among referring practices, increased site traffic, social media engagement, and readership.
Identifies and builds appropriate dashboards. Makes recommendations based on research and analytics; develop systems to track and analyze metrics.
Collaborates with Medical Public Affairs to identify earned media opportunities for showcasing clinical and research faculty accomplishments to enhance the reputation of WUSM.
Serves as liaison between the department and, Faculty Practice Plan (FPP) marketing, other WUSM departments, and Medical Public Affairs (MPA); attends scheduled marketing meetings, communicates regularly with FPP and MPA and department leadership teams, and coordinates efforts regarding prevention, education, materials, and events.
Develops and manages marketing and communication department budget. Reviews and/or negotiates all vendor agreements and freelance contracts. Works to maximize impact, prioritizing activities and expenditures accordingly.
Provides support for community outreach events such as lectures, screenings, and departmental events.
Performs other duties as assigned.
Working Conditions:
Job Location/Working Conditions
Normal office environment
Physical Effort
Typically sitting at desk or table
Repetitive wrist, hand or finger movement (PC Typing)
Equipment
Office equipment
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.
Required Qualifications
Education:
Bachelor's degree
Certifications/Professional Licenses:
No specific certification/professional license is required for this position.
Work Experience:
Marketing, Advertising, Or Public Relations (5 Years)
Skills:
Not Applicable
Driver's License:
A driver's license is not required for this position.
More About This JobWashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.
Preferred Qualifications
Education:
Master's degree
Certifications/Professional Licenses:
No additional certification/professional licenses unless stated elsewhere in the job posting.
Work Experience:
Marketing (8 Years)
Skills:
Adaptability, Analytical Thinking, Collaborative Networking, Communication, Deadline Management, Diplomacy, Emotional Intelligence, Enterprise Information Systems, Fast-Paced Environments, Group Problem Solving, Independent Decision-Making, Innovation, Inspirational Leadership, Marketing Communications Planning, Multitasking, Online Editing, People Management, Professional Etiquette, Publications Production, Self Motivation, Sound Judgment, Strategic Planning, Technical Analysis, Time Management, Working Independently
GradeG13
Salary Range$65,900.00 - $112,700.00 / Annually
The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
Questions
For frequently asked questions about the application process, please refer to our External Applicant FAQ.
Accommodation
If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
Pre-Employment ScreeningAll external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Benefits Statement
Personal
Up to 22 days of vacation, 10 recognized holidays, and sick time.
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