Product Marketing Specialist

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
You will strengthen revenue impact by managing the product marketing work that directly improves win rates and launch success. You will lead and scale our win/loss program, systematically capturing why we're deals and why we're not. Then, they will package those insights into clear, relevant guidelines for sales, product, demand generation, and leadership. You will guide competitor analysis and battle cards to sharpen difference in active deals. You will work with external partners to align joint positioning and co-marketing motions. You will manage end-to-end product launches with the right narratives, enablement, and assets.
You will report to the Senior Manager, Marketing.
Main Responsibilities:
Support the execution and enablement of release to market plans and deliverables. This involves a SaaS deployment model, including product release communications, content, and reporting. These elements span the customer journey and product lifecycle, comprising emails, in-app notifications, release updates, FAQs, web and community content, product and roadmap webinars/videos.
Market Research involves collecting and compiling intelligence from multiple sources. These sources include market, competitive, industry analyst, customer (VoC), and win/loss data. This compiled intelligence informs corporate and product strategy, and target market and ideal customer profile definition.
Enablement enables teams across the organization, including sales. It achieves this by communicating the target market, personas, value proposition. Additionally, it involves building enablement and education tools. These tools support a sales motion and organizational "everboarding". You include presentations, videos, talk tracks, battle cards, demos, and internal FAQs.
Global Expansion - Orchestration of localization related activities and assets including management of translations and regional enablement
Product Content Development involves preparing and updating product marketing materials. These materials include solution and industry-based content, as well as analyst briefing content, partner and integration materials, marchitecture diagrams, and technical documentation. Technical documentation encompasses RFP sections, architecture and security documents, and more.
Support a range of product marketing programs and activities with a desire to gain broad experience in the function!
The Essentials – You Will Have
Bachelor's Degree in relevant field.
Advanced English
The Preferred – You Might Also Have:
8 years' experience in B2B software/SaaS product marketing
Experience developing product marketing programs cross-functionally
Understanding of marketing at all stages of the B2B customer journey and SaaS product lifecycle
A collaborative self- starter who is comfortable being hands-on with implementation of programs
Product oriented - with an ability and curiosity to understand and learn about features and a technology platform
Discipline to follow established standards and processes - project management example is critical
Marketing Certified (PMC)
Project Management Professional (PMP) certification
What we offer:
Comprehensive mindfulness programs with a premium membership to Calm
Volunteer Paid Time off available after 6 months of employment for eligible employees
Company volunteer and donation matching program – We match your volunteer hours or personal cash donations to an eligible charity with a charitable donation.
Employee Assistance Program
Personalized wellbeing programs through our OnTrack program
On-demand digital course library for professional development.
We believe that employee diversity is an important element of our common future. We provide opportunities for talent growth with the entire organization. We support equality by celebrating the individuality of every person, regardless of their origin and identity. We appreciate the unique cultural pattern and variety of experiences in each of us. We invite all who want to join and change the world of our organization.
#LI-EV1
#LI-hybrid
Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.