On Highway Product Marketing and Strategy Intern

Inside the Role
Interns will gain knowledge and experience through exciting and real-life learning opportunities. Interns must work in accordance with DTNA’s core values of passion, respect, integrity and discipline. Internship positions can be located at various DTNA locations across the US. We are looking for high performing and motivated individuals in various areas within DTNA organizations. DTNA internships begin each summer in May or June.
Interns in this role may have the opportunity to transition into a full-time position subject to manager evaluations and business availability.
At DTNA, our Marketing and Strategy department is responsible for setting the development and go-to-market strategy of our trucks. We work cross functionally with our colleagues both domestically and across the globe. Our Product Strategy team is responsible for bringing the voice of our customers into the organization to make meaningful improvements to our Cascadia product, so the industry leading truck delivers even more value for our customers.
This role will help represent the voice of our customer by gathering and synthesizing feedback to ensure product strategies are aligned with real-world needs. Gain hands-on experience in strategic planning, market analysis, and cross-functional collaboration to support initiatives that drive market share growth.
Posting Information
We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.
We Take Care of Our Team
Salary placement is determined by your anticipated graduation year and ranges between $21 - $29 per hour.
Benefits include:
Professional development and networking events, including resume reviews/mock interviews
Housing and transportation stipend
Employee resource groups
Event ticket offering (based on corporate availability)
Company social events
What You Drive at DTNA
Maintain and enhance our product marketing content library
Participate in brainstorming sessions to generate concepts and shape strategies
Help conceptualize ideas in PowerPoint or similar to present content options
Provide support for internal video and photo projects
Build out status tracking on go to market activities and align with internal stakeholders
Provide supporting research on competitor products and industry trends in emerging technologies to develop SWOT analyses
Provide input for product and segment roadmap process to ensure the organization is aligned on customer needs
Analyze multiple data sets for potential market and segment growth opportunities
Manage tags to ensure that assets are published to the correct platforms, including coordination with IT on overall tag management.
Provide daily monitoring of customer feedback tracking tools. Assemble feedback and track all issues through to resolution
Partners with advertising to develop/place ads & promotional materials on the company website and relevant industry/product enthusiast media channels
Support maintenance of model-specific pricing information and data
Lead and support efforts to foster an inclusive and welcoming workplace culture where everyone belongs
Knowledge You Should Bring
Must be currently enrolled in a Bachelor’s program or higher from an accredited college/university OR have recently graduated within 1 year of the position start date (May/June)
Must be pursuing a degree in Communications, Marketing, Business or related discipline
Customer orientated with the drive to develop customer-focused solutions.
Ability to work in an environment of ambiguity and ongoing change.
Passion for driving positive outcomes for our customers.
Passion for Automotive or Trucking
Familiarity With:
Microsoft Office tools and programs (Excel, Powerpoint, Microsoft office)
AI tools like CoPilot
Tableau, PowerBI, etc
#LI-RR
Where We Work
This position is open to applicants who can work in (or relocate to) the following location(s)-
Portland, OR US. Relocation assistance for this position is available when the selected candidate meets eligibility criteria.
Schedule Type:
Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.
At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all.
That is what we are working toward - for all who keep the world moving.
Additional Information
This position is not open to Visa sponsorship or to existing Visa holders
Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
Final candidate must successfully complete a criminal background check
Final candidate may be required to successfully complete a pre-employment drug screen
Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
EEO - Disabled/Veterans
Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.
For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.