Digital Communications Manager

Who are we?
Malala Fund is working for a world where all girls can learn and lead. Malala Fund advocates for resources and policy changes needed to give all girls a secondary education, invests in local education leaders and amplifies the voices of girls fighting for change. Learn more at malala.org.
What does this team do?
The Strategic Communications team is the creative and editorial engine behind how Malala Fund shows up in the world. The team translates research, advocacy, and grantee impact into stories, campaigns, and content that move the audiences who can accelerate change for girls: donors, policymakers, partners, and the public.
The team operates on a social-first, visually-led model across six focus countries: Afghanistan, Brazil, Ethiopia, Nigeria, Pakistan, and Tanzania. Team members work in close partnership with country communications colleagues, programme teams, and advocacy leads to ensure all content reflects local context, political nuance, and the communities we serve with accuracy, dignity, and care while maintaining the coherence, quality, and strategic alignment that Malala Fund's global platform demands.
What does this position do?
The Manager, Digital Communications is an individual contributor and people management role for an experienced digital communications leader with deep platform expertise, strong editorial judgement, and experience growing and protecting high-profile brands across complex public, cultural, or advocacy environments.
The Manager leads Malala Fund's owned digital channels, translating organisational priorities into platform-native strategies that grow audiences, mobilise supporters, and contribute to fundraising outcomes. They will oversee digital strategy, content planning, channel performance, and audience engagement while partnering closely with Strategic Communications, Development, and country teams to ensure Malala Fund's stories reach the right audiences in the right formats and moments.
Malala Fund invests in civil society organisations in Pakistan, Nigeria, Afghanistan, Ethiopia, Tanzania, and Brazil to advance policy, accountability, and systems change so every girl has the opportunity to complete 12 years of education. Digital communications are central to that mission—building public awareness, strengthening supporter engagement, and generating the political and financial support needed to help every girl learn and build their futures.
Duties and Responsibilities
Channel strategy and audience growth
Lead the execution and continuous improvement of Malala Fund's owned digital channel strategy across all platforms, ensuring alignment with organisational priorities, campaign calendars, and fundraising objectives.
Bring deep platform expertise to inform content strategy, publishing cadence, audience engagement, and optimisation across Instagram, TikTok, YouTube, LinkedIn, X, Facebook, Malala.org, and emerging platforms.
Grow Malala Fund's global audiences through data-informed strategy, experimentation, social listening, and community management, using performance insights to strengthen engagement, advocacy, and fundraising.
Anticipate platform trends, algorithm changes, and emerging formats, advising the organisation on opportunities to strengthen digital performance.
Ensure Malala Fund's owned channels operate in close coordination with the public communications of our principals, identifying opportunities to amplify key moments of engagement and influence.
Digital content execution and platform packaging
Lead the end-to-end digital content pipeline—from creative briefing through publishing and distribution—ensuring all content is delivered with quality, consistency, and platform relevance.
Manage and develop the Senior Creative Producer, providing clear direction, coaching, and feedback on platform-specific content and production priorities.
Coordinate Malala Fund's digital publishing calendar in close partnership with global and country communications teams, Partnership Managers and the Development team to ensure content is strategically sequenced and optimised for audience engagement and fundraising.
Ensure all digital content meets Malala Fund's accessibility, safeguarding, and ethical storytelling standards, escalating editorial and brand decisions where appropriate.
Execute rapid-response digital communications during key advocacy and fundraising moments while championing platform-native storytelling through experimentation with emerging formats and features that expand Malala Fund's reach.
Revenue generation and donor engagement
Partner closely with the Digital Fundraising Manager and Development team to ensure digital communications contribute directly to fundraising performance and supporter growth.
Design and execute digital campaigns that convert audience engagement into measurable advocacy and fundraising outcomes across key moments, including Malala Day, International Day of the Girl, and year-end giving.
Ensure advocacy and rapid-response communications are designed with clear mobilisation pathways that encourage audiences to donate, advocate, subscribe, or take other meaningful actions.
Support the Development team by showcasing impact through digital storytelling, audience insights, and campaign performance.
Manage budgets associated with digital production, paid media, and external vendors, ensuring resources are invested effectively.
Platform partnerships and vendor management
Develop strategic relationships with platforms, creators, cultural partners, brands, influencers, and other organisations that expand Malala Fund's reach and credibility with priority audiences.
Manage external agencies, creative partners, and production vendors, ensuring high-quality delivery and value for investment.
Partner with country communications leads to balance global consistency with locally relevant digital approaches and audience needs.
Identify opportunities to strengthen relationships with technology and social media companies that support Malala Fund's advocacy, communications, and fundraising priorities.
What you bring to us and the role!
Digital strategy and platform expertise
7–10 years of experience leading digital communications, social media strategy, audience engagement, or digital marketing, with a demonstrated track record of building engaged audiences and delivering measurable organisational impact.
Demonstrated expertise across major social platforms—including Instagram, TikTok, YouTube, LinkedIn, X, and Facebook—with a strong understanding of platform-native storytelling, audience behaviour, analytics, and algorithmic trends.

Employment type
Full-Time

Work arrangement
No