Manager, Planning and Marketing Analytics

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of multiple consumer-facing brands: Aspen Dental, Motto Clear Aligners, and ClearChoice Dental Implant Centers which together are “TAG Dental”, as well as WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
About the Role
The Aspen Group (TAG) is one of the largest healthcare services platforms in the country, with 5 core brands bringing access to care to consumers across the country: Aspen Dental, ClearChoice, Chapter Aesthetic Studio, Lovet Pet Health Care, and WellNow. This analytics role sits within TAG's Performance and Growth organization and is fully dedicated to Aspen Dental, supporting performance-growth across our markets. This person will analyze performance across paid media, CRM marketing, organic demand, conversion funnels, and service line performance, translating data into actionable insights that inform marketing, operational, and strategic decisions.
Responsibilities
Identify drivers of traffic, leads, appointments, and conversion across the funnel, drilling into performance by office and service line
Evaluate incrementality, distinguishing baseline performance from marketing-driven impact
Synthesize multiple data sources into a cohesive performance view
Partner with channel owners and marketing teams to assess new opportunities, analyze results from prior efforts and experiments, and recommend where to scale, optimize, or discontinue specific tactics
Partner with Marketing teams to optimize spend by channel and markets
Build frameworks to understand ROAS and diminishing returns, and use them to recommend optimal allocation across channels and tactics
Support forecasting across traffic, leads, appointments, visits, and revenue
Build clear performance narratives by synthesizing inputs from media, CRM, and operational teams
Ensure analytics are embedded in day-to-day decision making
Partner cross-functionally with Media, CRM, Marketing Strategy, Online, Call Center, Finance and Technology teams
Qualifications
5-8+ years in marketing analytics, growth analytics, customer analytics, or business analytics
Experienced with recurring performance reporting, with the ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions
Strong ability to move from data to insights to recommendations
Experience with test design and measurement
Strong paid media fluency preferred
Familiarity with incrementality, attribution, forecasting, and media mix concepts
Strong technical skills and ability to manipulate data and reporting with Excel, SQL (BigQuery preferred), and Tableau
Experience in multi-location retail, services, or healthcare-adjacent businesses is a plus
Highly collaborative – thrives in cross-functional environments
Excellent communicator – simplifies complex ideas clearly
Analytical curiosity
Curiosity about applying AI to analytics, insights, and forecasting
Action-oriented – focused on driving decisions
Bachelor's degree in Analytics, Statistics, Economics, Finance, or other quantitative field; Master's degree a plus
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Salary: 125-135k, plus bonus incentives, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match