Visual Content Specialist

WHO WE ARE
Our dedicated team of professionals provide the full spectrum of landscape services. After 3 decades in business and more than 3,000 team members from coast-to-coast, we’re incredibly proud of the work that we do.
Our passion is our motivator and our focus is simple – create an extraordinary culture, care for our team members, give back to our communities & build a greener future.
THE POSITION
The Visual Content Specialist is a creative self-starter, providing internal and external communications support through visual content for initiatives designed to enhance the organization’s employment and consumer brands. You will develop, produce, design, and edit a variety of multimedia visual content aligned with the brand voice for video, digital, print, and other related uses.
WHAT WILL YOU BE DOING?
Follow art and content direction from Director of Marketing and Communications to execute visual components of the brand’s content strategy and tell the story through photography, design, or video
Shoot, design, produce, cut and edit using design tools to produce professional visual content
Attend events to capture photo and video imagery to be used in social media, as well as take professional headshots of attending team members
Ensure that all visual messaging developed for the company are accurate, timely, persuasive, on-brand, and meet the organization’s objectives
Apply photography and videography skills to build visual content for internal and external use across marketing, corporate initiatives, training, recruitment, benefits, and any other communications-related areas
Promote consistent messaging by staying true to the brand voice across all forms of mediums
Collaborate with colleagues to service visual content needs and objectives. Work closely with Marketing & Communications Specialist and Graphics Designer to produce cohesive and compelling materials
Coordinate and collaborate to drive visual content initiatives with cross-functional teams. Facilitate and lead meetings/discussions to collect ideas, information, stories, and material necessary to develop strategy and tactics necessary for execution of goals
Provide guidance and offer content opportunities across teams and individuals as help is needed
Ensure attention to detail i.e. checking that all team members in photography are in correct PPE, removing debris from frame, etc.
Comfortable working with team members to capture lifestyle photos and interview video that represents LandCare’s culture, core values, and tells a compelling story
Remain current with design trends, tools, best practices, and resources
Build on our library of visual assets throughout the year for internal and external use, as well as building a library of portfolio properties to be used for collateral marketing and/or awards submissions
Maintain the visual asset library with consistent file naming, tagging, and folder organization to ensure content is easily searchable and accessible across teams
Operate drone equipment to capture aerial photo and video content
Maintain and coordinate care of assigned photography, videography, drone, and audio equipment — including routine upkeep and arranging repairs or servicing as needed — to ensure readiness for shoots
Assist with special projects as needed and perform other duties as assigned
Requirements
Bachelor’s degree in Photography, Videography, Digital Media, Communications, or a related field preferred, but not required. Relevant coursework, certifications, or equivalent experience will also be considered.
5+ years of professional photography and videography experience, including shooting, editing, and producing high-quality visual content.
2+ years of experience creating content for social media, digital marketing, or corporate communications.
Experience operating drones for aerial photography and videography required.
Proficiency in photo editing software, including Adobe Photoshop and Lightroom.
Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
Strong understanding of social media platforms, digital content trends, and best practices for visual storytelling.
Working knowledge of Microsoft Office Suite (Word, Excel, and PowerPoint) and Adobe PDF software.
Strong communication, active listening, and interpersonal skills, with the ability to collaborate effectively across teams.
Excellent organizational, planning, and project management skills, with the ability to manage multiple projects and deadlines.
Bilingual proficiency in English and Spanish preferred.
Experience with Wix and Pixieset is a plus.
Willingness and ability to travel domestically approximately 30–50% of the time to complete job assignments.
Ability to lift and carry audiovisual equipment weighing up to 30 pounds.
Ability to safely operate photography, videography, and drone equipment in various outdoor and field environments.
Benefits
Besides the great team environment and the ability to work outside, we also have a strong benefits package for our team members:
Competitive base salary
Team based profit sharing program
401k for all employees with 3.5% company match
Medical, dental, and vision coverage
Paid Time Off Policy + 9 corporate holidays
This opportunity has a base range that represents a full-time annual salary of $75,000-95,000 (commensurate with experience).

Work arrangement
No