Marketing Communication Specialist-China

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Business Communications Manager
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Your role and responsibilities
In this role, you will have the opportunity to support the execution of ABB's marketing and communication activities, with a strong focus on digital channels and AI-enabled workflows. Each day, you will contribute to the delivery of integrated campaigns across digital and traditional touchpoints, ensuring alignment with ABB branding guidelines, business priorities, and approved budgets. You will also showcase your skills by leveraging digital platforms, analytics, and AI tools to improve content effectiveness, campaign performance, lead generation, and marketing efficiency.
The work model for the role is: hybrid
This role is contributing to the Measurement & Analytics local division in China. Main stakeholders local customers, local division sales teams, product line teams, and the global Marketing & Communication team.
You will be mainly accountable for:
Support the execution of marketing communication strategies and tactics across digital and traditional touchpoints, in alignment with global/regional growth strategies and local business priorities
Manage and optimize owned digital platforms, including WeChat Official Account, Video Account, and the official website
Execute digital campaigns across paid feeds, email marketing, influencer and advocacy partnerships, SEO/GEO, and other channels to strengthen customer familiarity with the business, technologies, and products to drive lead generation
Use marketing automation and SCRM platforms (primarily Salesforce and BesChannel), to manage content-led lead acquisition and nurturing workflows while improving conversion efficiency
Collaborate with local teams, including Sales & Service, Product Management, and Segment, to consolidate and create compelling content while ensuring consistent messaging across all touchpoints
Leverage AI-enabled tools and marketing technologies to streamline content creation, campaign execution and optimization, analyze audience insights, and improve workflow efficiency
Track campaign performance, marketing KPIs, and market trends to generate actionable insights and drive continuous improvement
Support employee engagement through internal communications, mainly via email, employee activities and town hall meetings
Coordinate logistics and daily operations for marketing communication activities
Qualifications for the role
2–3 years of experience in digital, marketing communications, or integrated marketing, preferably in a B2B, industrial, automation, or technology-driven environment
Practical experience executing digital campaigns across channels such as WeChat, email marketing, search, paid media, webinars, and lead generation
Hands-on experience with AI tools for marketing communications and openness to adopting new AI-enabled solutions. Photography and video editing skills are a plus
Strong communication, copywriting, and stakeholder management skills, with the ability to collaborate across functions and communicate clearly with internal teams, external partners, and business stakeholders
Proactive, organized, and adaptable, with the ability to manage multiple priorities, perform well under pressure, and deliver high-quality results in a fast-paced environment
Bachelor’s degree or above in Marketing, Communications, Digital Media, Business, or a related field, with strong communication skills in both English and Chinese
More about us
The Measurement & Analytics Division is among the world’s leading manufacturers and suppliers of smart instrumentation and analyzers, working at the heart of industrial digital transformation. The Measurement & Analytics Division’s portfolio consists of analyzers measuring compositions of gases and liquids; instrumentation measuring process variables such as temperature, pressure, flow, and level; force measurement solutions measuring parameters such as flatness, thickness, and tension; and advanced digital solutions for device management, device health check and predictive maintenance. The Measurement & Analytics Division serves key industries such as oil and gas, chemical, water and wastewater, power, hydrogen, batteries, as well as the marine industry. The Division enables the optimization of industrial processes by providing and analyzing data collected from sensing and smart measurement devices. Parameters such as emission levels and production inputs are measured by providing ‘before’ and ‘after’ values, enabling efficient operations and environmental sustainability through measurement.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.