Senior Ecommerce Strategist

Senior Ecommerce Strategist
About Swanky
Do you thrive on being part of a team of highly skilled, ambitious people who are dedicated to achieving great things?
Swanky is one of the world's most experienced full-service international Shopify Plus teams. We work with large, ambitious retailers across the UK, Europe, the US and APAC, including HelloFresh, Huel and Wilkinson Sword.
As an original Shopify Plus partner and one of the largest independent Shopify experts in the world, we're known for complex solutions and high standards, particularly in subscriptions, internationalisation and bespoke builds.
About the Role
We are looking for a data-driven, proactive and innovative Ecommerce Strategist to help lead our clients to achieve sustained growth. This role involves collaborating closely with our data team to transform insights into actionable opportunities and developing growth roadmaps to optimise sales channels, enhance customer experience, and drive business success. The ideal candidate possesses a strong understanding of ecommerce trends, digital marketing, and conversion optimisation strategies.
Your responsibilities will include:
Working with clients to understand their priorities, objectives and core KPIs
Partnering with the data team to analyse customer behaviour, sales performance and market trends, and identify the biggest growth opportunities
Developing and presenting data-led recommendations across the whole customer journey, from acquisition to retention
Leading Growth Diagnostics and insights projects, running client workshops to help shape each brand's strategic direction for the next 6–12 months
Owning the HBR process, so every team is aligned on a clear strategic direction
Planning and running A/B testing programmes to improve website performance, conversion rates and customer experience
Working closely with Account Managers to agree strategic priorities and make sure ecommerce initiatives are delivered smoothly
Aligning ecommerce strategy with the Marketing team's campaigns, SEO, paid media and content
Leading ad hoc strategic projects with strong ROI, such as launching subscriptions, improving bundling to increase AOV, or introducing a loyalty programme
Recommending the right tech stack for each client's goals, based on current app functionality
Keeping up with new Shopify features, app developments and ecommerce trends, and proactively spotting opportunities for clients
Desired Skills
4+ years' experience in ecommerce strategy, CRO or a similar growth-focused role, ideally in an agency
Strong analytical skills and confidence turning data into clear, commercial recommendations
Hands-on experience planning, running and analysing A/B tests
Solid knowledge of Shopify and its app ecosystem
A good understanding of digital marketing, customer journeys and conversion optimisation
Experience presenting to and running workshops with senior client stakeholders
Excellent written and verbal communication skills
Experience with Shopify Plus and enterprise-level brands
Familiarity with analytics and testing tools such as GA4, Polar Analytics, Hotjar, Microsoft Clarity
Benefits
30 days' holiday including bank holidays, plus an extra day for each full year of service (up to 5)
Flexible working hours
Employee Assistance Programme with 24/7 access
Free drinks and snacks in our Exeter office
Laptop of your choice (MacBook Pro or equivalent)
Occasional travel to client meetings and conferences
Regular company socials and events
No Recruiters Please

Employment type
Full-Time

Work arrangement
No