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Job Purpose
To drive sales growth, distributor management, market development, collections, and customer engagement across the assigned territory while ensuring achievement of business targets, payment collections, and sustainable distributor profitability.
Key Responsibilities
Sales & Business Development
Achieve primary and secondary sales targets for the assigned region.
Develop and expand the customer base across poultry, cattle, aqua, feed mills, integrators, and distributors.
Identify new business opportunities and drive market penetration.
Execute sales strategies and promotional activities to increase market share.
Distributor Management
Appoint, develop, and manage distributors within the territory.
Monitor distributor inventory, stock movement, and liquidation plans.
Ensure healthy stock levels and minimize ageing inventory.
Support distributors in achieving sales and collection objectives.
Collections & Working Capital Management
Drive timely collection of outstanding payments and achieve DSO targets.
Monitor customer credit exposure and payment behavior.
Coordinate with distributors and customers for overdue recovery.
Ensure adherence to company credit policies.
Customer Relationship Management
Build strong relationships with feed millers, integrators, consultants, veterinarians, farmers, and channel partners.
Conduct regular customer visits and technical-commercial discussions.
Address customer queries and coordinate with the technical team for solutions.
Market Intelligence
Track competitor activities, pricing, new product launches, and market trends.
Provide market feedback and growth opportunities to management.
Identify emerging opportunities in the Animal Nutrition segment.
Business Planning & Reporting
Prepare monthly sales forecasts and business plans.
Track sales performance against targets.
Submit periodic reports on sales, collections, stock status, market developments, and key customer updates.
Ensure timely updates in CRM and reporting systems.
Key Performance Indicators (KPIs)
Sales Revenue Achievement
Volume Growth
New Customer Addition
Distributor Development
Collection Efficiency / DSO
Outstanding Recovery
Product Mix Achievement
Market Share Growth
Inventory Management
Team Performance
Educational Qualification
B.Sc. / M.Sc. Agriculture, Veterinary Science, Animal Nutrition, Dairy Science, Life Sciences or related discipline.
MBA (Marketing) preferred.
Experience
8-15 years of experience in Animal Nutrition, Poultry, Feed Additives, Feed Supplements, Animal Health, Veterinary Products, or related industries.
Proven experience in regional sales management and channel management.
Key Skills
Sales & Business Development
Distributor Management
Collection & Credit Control
Negotiation & Influencing Skills
Customer Relationship Management
Team Management
Territory Planning
Business Analytics
Market Development
Communication & Presentation Skills
Travel Requirement
Extensive travel across assigned territory for customer, distributor, and market visits.
Work arrangement
No
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