SEO Backlink Building AI Specialist

Fancy helping to shape the future of FinTech?
We have always been innovators. In 1996 we were the first company to share exchange rate information, free of charge on the internet. Today, we are a world leading online trading group.
Join us to:
Help build the future of online trading
Be part of a culture driven by integrity and global impact
Become part of an award-winning company - check out our full list of awards here
We are only as good as our people. Luckily, our people are the best. Join us!
How do we work?
Hello SEO Experts!
We are looking for a forward-thinking AI SEO Specialist to join our Warsaw team. You won't just be "doing SEO" - you will be bridging the gap between traditional search engines (Google, Bing) and the new era of AI-driven discovery (ChatGPT, Perplexity, Gemini). As part of our global Marketing Department, you will join our currently 2-person SEO Team which we are expanding to support our growing digital footprint.
We work in a hybrid model - we'd love to meet you in the office 2 times a week with respect to your own commitments.
In this role, you will:
Lead our off-page SEO efforts by securing high-authority backlinks in the Finance and Trading spaces, effortlessly distinguishing between valuable links (high topical relevance, genuine traffic, editorial integrity) and harmful ones (link farms, PBNs, AI-generated spam).
Drive outreach and relationship management by pitching financial publishers, bloggers, and news outlets, building long-term partnerships for guest posts, resource placements, and digital PR.
Execute an AI-enhanced content strategy by leveraging internal AI tools to research, outline, and produce high-quality, search-optimized content at pace while maintaining strong human E-E-A-T standards.
Audit and optimize website infrastructure, managing site fundamentals such as meta tags, internal linking, and crawlability.
Experiment with Generative Engine Optimization (GEO) to ensure OANDA is actively cited across AI-generated summaries and LLM responses.
What skillset do you need to be successful in this role?
Hands-on experience acquiring high-quality backlinks through manual outreach, relationship building, and content-led digital PR in reputable niches; impact matters more than years.
Strong understanding of keyword intent, on-page optimization, backlink analysis, SERP dynamics, and basic web infrastructure (HTML, Schema, crawlability).
Fluent English.
Proven experience using AI tools and the ability to produce high-quality drafts rapidly using AI-assisted workflows.
Genuine interest in how LLMs and Generative Search (GEO) are reshaping SEO, combined with the agility to master new tools quickly.
Nice to have:
Experience with outreach automation platforms (e.g., Pitchbox, BuzzStream, Lemlist).
Basic scripting skills (Python or JavaScript) for scraping, data analysis, or automating routine SEO tasks.
Familiarity with low-code/no-code workflow automation tools (Zapier, Make.com).
Your perspective matters. We encourage you to apply even if you are hesitant about meeting every single qualification. We are excited to see what you can bring to the team!
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At OANDA, to help us efficiently process applications, we use AI-driven tools to help source and rank candidates based on professional experience and skills. While these tools provide recommendations, our recruitment process remains human-centric: all final shortlisting and hiring decisions are made by OANDA team. You have the right to request a human review of your application.
OANDA Global Corporation is a diverse and global team with offices around the world. We value the unique skills and experiences each individual brings to OANDA. We are committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide as seamless a recruitment experience as possible.
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