Commercial Planning Manager - SSS & eCommerce

Job Description :
About us:
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
About the function:
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the role:
Purpose of the Role
The purpose of this role is to translate category / channel plans into regional, customer and cycle execution plans that Sales, Activation and Key Account teams can implement with clarity. The role owns the commercial calendar, cycle planning discipline, activity planning, execution readiness and commercial building blocks that connect E2E Planning to IBP and field execution.
This role exists to close the gap between strategy and execution. It ensures that commercial choices become clear plans, investment is sequenced properly, innovation and activities are execution-ready, and learnings from performance are fed back into the planning cycle.
Market ContextDiageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.Our ambition is to be the best performing, most trusted and respected CPG Company in the world. A large part of this ambition will be achieved through building outstanding distributor relationships, developing a winning a bolder culture working cross functionally and with distributors to provide an unparalleled brand and retail proposition at the point of purchase in the market.Diageo Mexico has a clear vision of be recognized as one of the top 3 sales forces within the CPG companies and the number 1 in the On Trade Channel.Diageo is the market leader into the growing categories of Whisky & Tequila. We want to strengthen our position in both categories, but at the same time we have decided to expand our relevance and continue with our value creation strategy by entering in some other categories, such as rum & vodka.To accurately take on these challenges, we have to accelerate our commercial capabilities in order to be able to exceed consumers & customers expectations and achieve our daring business goals, which include understand and develop customers passionate about middle class consumers, as well as craft the accurate differentiation to strategic customers with the ambition to gain penetration in TBA. Decision Making
Regional / customer plan translation
Decides how approved channel plans are translated into regional, customer and cycle plans, including activity sequencing, cycle brief content, execution requirements and readiness milestones.
Works with Category / Channel Development, Sales, Activation, Key Accounts, RGM, Finance, Supply and Marketing. Escalates where plans are not executable, underfunded, misaligned with IBP or inconsistent with customer / channel priorities.
Commercial calendar and activity planning
Recommends activity prioritization, timing, M&E requirements, building-block assumptions and execution dependencies.
Must align with E2E Planning choices, RGM guardrails, A&P / trade investment guidelines, innovation timelines, supply availability and field execution capacity.
Functional & Leadership Responsibilities
· Translate Category / Channel Development plans into regional, customer and cycle plans.
· Own the commercial calendar and cycle planning process.
· Build the bridge between E2E Planning and IBP by consolidating commercial building blocks and activity assumptions.
· Coordinate activity planning, pre-M&E, post-M&E and learning loops.
· Ensure Sales, Activation and Key Account teams receive clear cycle briefs, execution standards, timings, toolkits and customer-ready materials.
· Integrate value and execution discipline through trade investment, A&P, promotional ROI, pricing / promo implications and compliance requirements.
· Lead cross-functional planning routines to reduce fragmentation and improve execution readiness.
Key Outputs / Deliverables
1. Regional / Customer Execution Plans
2. Commercial Calendar
3. Cycle Briefs and Execution Guidance
4. IBP Commercial Building Blocks
5. M&E and Learning Loop
6. Execution Readiness Tracker
7. Planning Governance Pack
Key Interfaces
Customer Marketing Head
Align planning rhythm, commercial calendar, execution readiness and escalation topics.
Category / Channel Development
Translate channel plans, growth drivers and standards into executable plans.
Sales / Key Accounts / On Trade / Off Trade
Convert plans into customer / region / outlet execution actions and capture field feedback.
Activation Teams
Ensure BTL calendar, POSM, toolkits, agencies and execution materials are ready and aligned.
RGM / Value Creation
Align promotional mechanics, trade investment, pricing, ROI and value expectations.
Finance
Ensure A&P / trade investment planning, compliance, claims and financial guardrails.
Supply / IBP / Demand Planning
Align building blocks, forecast assumptions, service risks and availability.
Marketing / Innovation
Align activity calendar, launch sequencing and innovation readiness.
Commercial Performance & Value Creation
Feed M&E, PULSE learnings and execution performance into future planning cycles.
Experience and Required Qualifications
Bachelor’s Degree required in Business or related field.
• Fluent English and Spanish required.
• Minimum 5 years of experience in finance or customer marketing with specific experience on distributor based businesses.
• Good understanding about how the total sales organization operates and how to drive its effectiveness.
• Proven experience leading, coaching teams (own and/or indirect) and effective while working cross-functionally.
• Ability to work around and within a variety of different market conditions and demographic factors.
• Strong analytical and presentation skills.
• Strong influencing, negotiation and collaboration skills, with a range and adaptability of style.
• Good planning, organization and project management skills.
• Excellent knowledge of Microsoft PowerPoint and Excel.
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re