Senior Program Manager, Product & Marketing Operations

Job Title: Senior Program Manager, Product & Marketing Operations
Location: Yonkers, NY (Hybrid preferred) or Remote
Direct Reports: Junior Project Manager, Project Coordinators
Type: Full-Time
Salary: $110-$130K
About Bask & Lather Co.
Bask & Lather Co. is a fast-growing haircare brand built on culture, community, and results. As we scale across DTC, TikTok Shop, retail, and experiential channels, we require a highly disciplined Project Manager to drive end-to-end execution across new product development, marketing campaigns, and retail initiatives.
This role ensures that the company can move quickly without sacrificing accuracy, alignment, or launch readiness—eliminating gaps, missed details, and last-minute breakdowns.
Role Overview
We are seeking a Senior Program Manager, Product & Marketing Operations who is PMP-certified to drive end-to-end execution across new product development and marketing initiatives at Bask & Lather Co. This role owns the successful delivery of cross-functional programs—from concept through launch—ensuring alignment, speed, and operational excellence across the business.
This is not a traditional project management role. This is a high-accountability execution leadership role responsible for ensuring that products launch seamlessly, campaigns execute without error, and teams operate with clarity, structure, and discipline.
The ideal candidate brings deep experience in product development (NPD) and integrated marketing execution, with the ability to lead across Brand, Operations, Supply Chain, Social, E-commerce, and external partners.
Key Responsibilities
1. End-to-End Project Ownership (Product + Campaigns)
Own execution for:
New product development (concept → formulation → packaging → launch)
Marketing campaigns (sales, seasonal launches, partnerships, retail activations)
Proactively manage projects end-to-end, identifying risks early and escalating when necessary with clear solutions
Ensure all deliverables are completed on time and at a high standard
2. New Product Development (NPD) Execution
Manage full NPD lifecycle:
Concept and kickoff
R&D and formulation coordination
Packaging development
Labeling, claims, and compliance
Sampling, testing, and approvals
Launch readiness
Ensure all SKUs, variants, and components are fully scoped from the start
Coordinate across R&D, Ops, Supply Chain, Brand, and manufacturers
3. Marketing Campaign Execution
Manage execution of:
Sales campaigns
Retail launches and activations
TV segments, influencer campaigns, and partnerships
Ensure all assets, timelines, and deliverables are aligned across channels
Coordinate with Social, Brand, E-commerce, and external partners
4. Structured Project Kickoff & Scope Definition
Lead formal kickoff for every project
Ensure full scope is defined upfront:
All SKUs
All deliverables and assets
All timelines and dependencies
Validate scope with stakeholders before execution begins
Prevent gaps such as missing SKUs or incomplete deliverables
5. Timeline & Critical Path Management
Build and maintain detailed timelines in Monday.com
Manage critical path across product development and campaigns
Track dependencies and ensure alignment across teams
Ensure deadlines are met without last-minute issues
6. Retail & Launch Readiness
Ensure products and campaigns are fully launch-ready across:
DTC
Retail
Media
Confirm all requirements are completed before launch:
Packaging, labeling, compliance
Assets and approvals
Operational readiness
7. Risk Management & Proactive Problem Solving
Identify risks early across all projects
Communicate issues before deadlines are impacted
Present solutions and recovery plans
Prevent execution breakdowns and last-minute scrambling
8. Execution Accuracy & Attention to Detail
Ensure accuracy in:
Dates and timelines
Asset naming and organization
Campaign details and logistics
Product scope and SKUs

Employment type
Full-Time

Work arrangement
Yes