Sr Executive-Marketing

Area(s) of responsibility
Birlasoft is looking for a hands-on Social Media Marketing Executive to manage and grow the company’s presence across LinkedIn, X and Meta, spanning both organic and paid social.
The role will be responsible for content planning and publishing, campaign execution, community engagement, social listening, performance optimization and reporting. The candidate will work closely with brand, content, business and agency teams to strengthen Birlasoft’s corporate narrative, executive visibility and demand-generation initiatives.
Preferred Profile
3–6 years of B2B/social media marketing experience
IT services/technology industry experience preferred, but not mandatory
Strong understanding of paid social, analytics and platform best practices
Good writing, coordination and campaign-management skills
Key Performance Metrics
Growth in relevant followers and audience
Engagement rate and content reach
Website traffic from social
Paid campaign CTR, CPC/CPL and conversions
Share of voice and brand mentions
Campaign execution quality and timeliness

Work arrangement
No