Executive Director Global Marketing

Work Your Magic with us! Start your next chapter and join EMD Electronics.
Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.
Everything we do in EMD Electronics is to help us deliver on our purpose of being the company behind the companies, advancing digital living. We are dedicated to being the trusted supplier of high-tech materials, services and specialty chemicals for the electronics, automotive and cosmetics industries. We foster a global collaborative organization made up of individuals who have the passion to win, obsess about the customer, are relentlessly curious and act with urgency. Together, we push the boundaries of science to make more possible for our customers.
Your role:
Lead Global Marketing for Patterning as the external market and commercial strategy voice for Lithography and Cleans. The role sets market, portfolio, product, pricing and go-to-market direction; strengthens customer and competitive insight; and sets priorities for new-product introduction through launch and adoption.
This role can be located in the US or in APAC (with exception of China).
Key Accountabilities
Set the global marketing direction for Patterning: Own market, portfolio, product and go-to-market strategy across Lithography and Cleans. Translate customer needs, market structure and competitive dynamics into clear priorities for growth, margin and investment.
Build strong market and customer insight: Lead opportunity assessment, market sizing, segmentation, competitor analysis and customer pain-point discovery. Create clear, evidence-based views of where Patterning can win and what customers value.
Define differentiated product and value propositions: Clarify product positioning, differentiation, target applications and customer value. Ensure each priority offering has a compelling value proposition supported by technical, commercial and competitive evidence.
Lead commercial ownership of NPI and launch management: Serve as the commercial lead across the NPI lifecycle and ensure strong launch discipline through Gates 2, 3 and 4. Align R&D, Manufacturing, Scale Up, Supply Chain, Quality, Customer Applications and Sales around customer requirements, launch readiness, decision rights, risks and milestones.
Partner with Launch Management: Set the commercial brief and success criteria while the dedicated launch or program manager coordinates the detailed cross-functional plan. Establish clear ownership, standard deliverables, transparent status and timely escalation without expecting market managers to perform every technical project-management task.
Manage portfolio, pricing and profitability: Own portfolio choices, lifecycle strategy, pricing architecture and margin improvement. Balance growth, customer value, resource needs and strategic fit, and stop or redirect work when the opportunity no longer supports the business case.
Raise marketing capability and execution: Build a high-performing global marketing team with strong skills in market analysis, customer insight, competitive intelligence, value propositions, pricing, portfolio management and launch leadership. Create practical standards, coaching and reusable examples of strong work.
Represent the market across the business: Bring an independent external view into R&D, operations and leadership decisions. Represent Patterning with customers, industry partners and at relevant conferences, and ensure customer feedback is converted into clear action.
Strategic Impact
Move Global Marketing from a primary focus on allocating R&D resources to a broader, traditional marketing mandate centered on market attractiveness, customer pain points, competitive position, product differentiation and value creation.
Improve conversion of the new-product pipeline into dependable revenue by making Marketing accountable for the commercial direction of launches.
Strengthen customer trust by ensuring new products are supported by clear requirements, robust manufacturing and quality readiness, secure supply, disciplined launch plans and responsive issue resolution.
Improve portfolio quality and investment choices by connecting external market evidence, customer value, pricing, margin and probability of success.