VP, Client and Product Marketing

Axos Bank
Target Range:
$120,000.00/Yr. - $150,000.00/Yr.
Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.
Eligible for an Annual Discretionary Cash Bonus Target: 15%
Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 15%
These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.
About This Job
The VP, Product & Client Marketing is responsible for leading the strategy and execution of Product Marketing and Client Marketing across the organization. This leader connects product capabilities, client needs, business priorities, and market opportunities to drive adoption, deepen client relationships, and
accelerate growth.
The VP will establish a disciplined approach to product positioning, go-to-market strategy, client segmentation, cross-sell, and relationship expansion—ensuring Marketing is not simply promoting products, but actively identifying and activating opportunities to increase client value.
This role requires a highly strategic, commercially minded leader who can operate across business units, Product, Sales, Marketing, Data, and other enterprise partners to translate complex business objectives into clear strategies and measurable outcomes.
Responsibilities:
Lead product marketing, positioning, messaging, and go-to-market strategies across assigned products and businesses
Partner with Product, Sales, Marketing, and business leaders to align commercialization efforts with market opportunities and business objectives
Develop scalable marketing frameworks, sales enablement materials, and client-focused value propositions that drive adoption and growth
Lead client marketing, cross-sell, retention, and relationship expansion strategies using data, insights, and segmentation to identify growth opportunities
Collaborate with stakeholders to execute measurable campaigns and client engagement programs that enhance the client experience and business performance
Establish KPIs and measurement frameworks, analyze results, and use insights to optimize strategies, investments, and outcomes
Develop business cases and strategic recommendations based on client insights, market intelligence, and financial opportunity
Serve as a strategic partner to senior leadership, driving cross-functional alignment, accountability, and execution
Lead and develop high-performing teams while fostering a culture of collaboration, continuous improvement, and measurable impact
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or related field required; advanced degree preferred
10+ years of progressive experience in product marketing, client marketing, growth marketing, lifecycle marketing, financial services marketing, or related disciplines
5+ years of experience leading teams and/or significant cross-functional initiatives
Demonstrated experience developing product positioning, value propositions, go-to-market strategies, and commercialization plans.
Demonstrated experience developing cross-sell, client growth, retention, relationship expansion, or lifecycle strategies
Strong commercial orientation with the ability to connect marketing activity to measurable business outcomes
Experience working with client segmentation, behavioral data, analytics, CRM, and marketing technology to inform strategy and activation
Strong executive communication and presentation skills with the ability to influence senior stakeholders and drive decisions across organizational boundaries
Demonstrated ability to operate effectively in a complex, fast-paced environment with multiple businesses, stakeholders, and competing priorities
Strong analytical and problem-solving capabilities, including the ability to move from insight to recommendation to execution
Financial services experience strongly preferred
Axos Employee Benefits May Include:
Medical, Dental, Vision, and Life Insurance
Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
HSA or FSA account and other voluntary benefits
401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading
About Axos
Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.
Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).
Learn more about working at Axos
Pre-Employment Background Check and Drug Test:
All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.
Equal Employment Opportunity:
Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.
Job Functions and Work Environment:
While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
E-Verify and Right to Work Notices
Axos participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States. The E-Verify program is an internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.
IER Right to Work Poster (English/Spanish)
E-Verify Participation Poster (English/Spanish)