Partner Marketing Lead, Resellers

About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
Anthropic's Claude Partner Network (CPN) Reseller track lets authorized partners sell Claude directly to end customers. These partners bring Claude into accounts that Anthropic can't reach alone, and they need marketing that helps them build a real Claude practice: campaigns they can run with their own teams, funding they can put to work, and proof that moves them up through the partner tiers.
This is a foundational, first-in-seat role with wide scope. You'll be the first dedicated partner marketer for the reseller track, and you'll lead it globally. You'll set its marketing strategy, define the standards and playbooks partners run against, and build the tier-advancement path from the ground up. You'll work across regions and with a network of agency partners to deliver programs at global scale. You'll shape how reseller marketing fits into Anthropic's broader partner strategy, working with Partnerships, Commercial Operations, Channel Account Managers, Partner Operations, Customer Marketing, and Communications to make sure reseller activity and Anthropic's direct sales point in the same direction. You'll also set the bar for the marketers who join the practice as it grows.
Key responsibilities
Set the marketing strategy for the reseller track, including priorities, investment choices, and quarterly and annual plans that connect partner activity to registered pipeline and reseller revenue
Define the reseller marketing playbook and co-marketing standards, and keep them current as the program launches and expands
Represent the partner marketing perspective in program design, working with Partnerships, Commercial Operations, and Legal on how benefits, MDF, and tier criteria will work in practice
Build joint marketing plan templates for reseller partners, including campaign calendars and success metrics
Source, select, and manage the agency partners that support reseller programs globally, including scope, budgets, quality standards, and performance reviews, and build a regional roster that can scale as the program expands
Run partner-led campaigns with those agencies, using co-branded and localized kits for each market, and help partners adapt them for their own buyers
Own partner marketing funds (MDF) end to end: help partners build proposals, track approvals and documentation, and connect every funded activity to registered pipeline
Help partners reach their next tier by planning the customer stories, certification pushes, and public proof points each tier requires, on a timeline that fits the January and July tier reviews
Turn partner wins into customer stories with Customer Marketing, from interview through partner and Anthropic approvals
Coordinate joint announcements and press with Anthropic Communications, managing review timelines and holding partner copy to Anthropic's messaging and brand standards
Partner with Channel Account Managers and the field on audience and account targeting, so reseller campaigns extend Anthropic’s reach into new customers and partner and direct motions reinforce each other
Define how reseller marketing success is measured: set targets and KPIs for pipeline, reseller revenue, and campaign ROI, build the reporting, and use results to decide where to invest and what to change
Report on partner-sourced pipeline and reseller revenue influence, with 30/60/90-day tracking on every activation
Keep reseller partners informed through the CPN monthly broadcast and newsletter, and bring partner needs and results back into program planning
Minimum qualifications
Have owned marketing strategy for a partner or channel program, setting priorities and investment decisions rather than only executing against them
Have built and run co-marketing programs with channel, reseller, or distribution partners, including partner-funded budgets (MDF, co-op, or similar) and ROI reporting
Have sourced and managed agencies or contractors across multiple regions, including scoping work, managing budgets, and holding quality standards
Have run marketing programs across multiple international markets
Understand indirect sales motions, including how partners find, register, and close deals, and can write marketing that reaches partner sellers as well as end customers
Can build joint plans and value propositions that articulate clear business outcomes for customers
Have defined success measures for a partner or channel program and used the results to change investment decisions
Are skilled at tracking program performance in a CRM or equivalent system, and can turn that data into clear recommendations
Write clearly and precisely, and can hold partner-produced copy to brand and approval standards
Build trusted relationships with partner marketing and sales teams, and can move priorities forward with partners you don't manage
Can make and defend decisions with incomplete data, and know when to escalate
Are highly organized and can run several partner plans at once without dropping quality
Are comfortable building new processes from scratch, in an environment where the playbook is still being written
Take ownership of outcomes and step in wherever the work needs you
Care about the societal impacts of AI and are excited about enabling organizations to adopt AI responsibly
Preferred qualifications
Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
Have launched or scaled a partner program from its early stages, including tier design, benefits, and promotion criteria
Have produced partner-led customer stories, including managing approvals and public announcement timelines
Have experience with cloud marketplace reseller motions, such as private offers or co-sell programs
Have localized marketing content and campaigns for multiple international markets
Have established relationships with resellers, distributors, or systems integrators
Have experience with partner relationship management tools and Salesforce partner data
Understand enterprise AI use cases across industries and functions
Have set standards for or mentored other marketers, formally or informally
Have used Claude or other AI tools to scale their own marketing work
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary:
$320,000—$400,000 USD
Logistics
Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to