Senior Director, Media & Growth

The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary:
The Senior Director, Media & Growth is a newly created, highly strategic marketing role. This new leader will manage our global paid media strategy and drive measurable growth across our consumer and merchant businesses. This is a senior leadership role at the intersection of performance marketing, brand media, and data-driven customer acquisition — responsible for translating business objectives into integrated media plans that accelerate GNA, MAA, and TPV outcomes at scale.
Reporting to the SVP of Marketing Operations, this leader will oversee a high-performing team and manage relationships with our agency partners, platform partners, and internal stakeholders across Marketing, Technology, and Finance.
Job Description:
Essential Responsibilities:
Develop and articulate a clear, compelling vision and strategy for the marketing function
Provide key inputs as an industry leader and expert in marketing
Inspire and lead the marketing team to achieve long-term success
Align marketing strategies with PayPal-wide strategy and operations
Drive innovation and continuous improvement in marketing practices
Collaborate with executive leadership to ensure the marketing function supports overall business goals
Minimum Qualifications:
12+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications:
Specific responsibilities include:
Media Strategy & Planning
Develop and own the global paid media strategy across all channels — paid search, paid social, display, video, streaming, out-of-home, and emerging platforms
Build integrated media plans that connect brand awareness to performance outcomes, ensuring every dollar of investment is tied to a measurable business result
Lead the annual and quarterly media planning process in close partnership with Finance and Marketing leadership
Define channel investment priorities, audience strategies, and creative rotation frameworks across all markets
Growth & Performance Marketing
Own GNA (Gross New Accounts) and MAA (Monthly Active Accounts) growth targets driven by paid media investment
Develop and scale a full-funnel performance marketing approach — from upper-funnel demand generation to lower-funnel conversion and activation
Lead customer segmentation strategy to ensure media investment is targeted against the highest-value acquisition and re-engagement opportunities
Partner with CRM and Lifecycle teams to connect paid and owned channel strategies into a seamless customer journey
Data, Measurement & Optimization
Leverage a best-in-class measurement framework — including Marketing Mix Modeling (MMM), multi-touch attribution, and incrementality testing — to accurately assess media ROI and guide investment decisions
Drive paid media instrumentation from current levels to industry-standard 60–80% enablement across partner platforms
Build and maintain executive-level reporting on media performance, MROI, and contribution to business KPIs
Champion a test-and-learn culture across the media organization, using data to continuously optimize channel mix and creative performance
Agency & Partner Management
Serve as the primary executive point of contact for our media agency of record and key platform partners (Meta, Google, TikTok, Amazon, etc.)
Hold agency partners accountable to performance, innovation, and ways of working standards
Lead media contract negotiations, upfront commitments, and partnership agreements in collaboration with Procurement and Legal
Team Leadership
Lead, develop, and inspire a team of media and growth marketing professionals across the US and international markets
Build a culture of accountability, analytical rigor, and creative ambition within the media organization
Partner across Marketing, Product, Analytics, MarTech, and Finance to ensure the media function operates as a connected, integrated part of the broader business
Serve as a cultural carrier and positive energy force within the organization, building a team that is ambitious, collaborative, creatively bold, and enthusiastic about the opportunity ahead
Subsidiary:
PayPal
Travel Percent:
0
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The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:
New York City, New York: ($218,000.00 - $323,950.00 Annually)

Additional Location(s) | Pay Range:
Chicago, Illinois: ($198,000.00 - $294,250.00 Annually)

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.
PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanc