Owala Brand Marketing Associate- Core & Campaign

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.
A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.
Come help build Owala, the #1 hydration brand in the country and one of the fastest growing consumer brands in the U.S. As a Brand Marketing Associate on the Core & Campaign team, you will help manage the product portfolio that powers the brand: the colors, patterns, product lines, and launches that show up on shelves and in carts every season.
Key Responsibilities:
Own day-to-day management of assigned product lines, including assortment detail, SKU setup, lifecycle tracking, and launch readiness
Support the seasonal color, pattern, and collection calendar from concept through launch, including sampling rounds, lineup tracking, approvals, and asset coordination
Drive new product introduction workstreams across cross-functional partners, keeping timelines, inputs, and decisions moving
Build and maintain portfolio reporting on sell-through, velocity, and SKU and color performance, and translate it into clear recommendations
Analyze sales data, consumer insights, and competitive activity to inform assortment, pricing, and lifecycle decisions
Contribute to product positioning, pricing inputs, packaging direction, and retailer-facing materials
Partner with Creative, Brand, and Community teams on campaign and product moments, including briefs, feedback rounds, and launch content
Support Sales with product stories, assortment detail, and merchandising inputs for key customers
Partner with Demand Planning and Operations on forecast inputs, inventory flow, and end-of-life transitions
Maintain accurate documentation, calendars, and shared sources of truth across a high volume of SKUs and simultaneous workstreams
Required Qualifications:
Bachelor’s degree and/or 2+ years of work/internship experience
Background in: CPG Brand Marketing, Finance, Sales, Consulting or other leadership development program experience
Skills: Financial acumen, strategy, leadership, creativity
Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly
Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures
Excellent written and verbal communication skills
Self-starter with ability to work with minimal supervision
Preferred Qualifications:
Strong analytic ability to translate data into meaningful insights and action
Ability to strategically choose levers to balance short-term commitments and long-term brand health
Understand P&L mechanics and how to impact topline and bottom-line drivers
Ability to identify and evaluate brand building ideas across 4Ps and make connections across other brands in portfolio
Ability to determine how to use 4Ps to achieve brand strategy and goals
Demonstrate comfort and capability with brands in all stages of growth
Ability to influence and inspire direct and cross-functional team
Experience supporting products on a seasonal or fashion-calendar cadence, including sampling, color and material approvals, or assortment planning
Genuine interest in color, design, trend, and consumer culture, with instincts for what will resonate and what will not
Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.
Among the many benefits our team members enjoy are:
Comprehensive medical, dental, and vision care
401k package with employer matching
Paid Time Off
Maternity/Paternity leave
Full indoor basketball/volleyball court
Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
Yoga studio
Meditation/Nap room
And much more!
Trove Brands is an equal opportunity employer.
Phone calls regarding this position are not accepted.
This is a fully in-office position at our HQ in Lehi, Utah.