Business Development Manager (Medical Equipment) (Thailand)

Accountabilities:
Identify and drive new business opportunities through market expansion, strategic partnerships, channel development, and new product initiatives
Drive sustainable sales growth across both new product launches and existing portfolio, including effective sales planning, market penetration, and revenue optimization
Lead portfolio strategy and lifecycle management, ensuring continuous growth and performance enhancement of existing products alongside successful commercialization of new offerings
Evaluate and assess potential new product lines, working closely with cross functional teams to support business growth
Analyze sales, marketing, and market data to identify trends, opportunities, and areas for performance improvement
Develop and execute business development and marketing plans to support sustainable revenue growth and market leadership
Drive profitability and financial performance, including pricing strategy, margin optimization, and costefficiency initiatives
Define and strengthen product positioning and value proposition to ensure competitive differentiation and market leadership
Lead and support product launch activities, including market assessment, launch planning, go-to-market execution, and post-launch performance tracking
Implement Product Launch Readiness processes, including market research, regulatory preparation, commercial planning, and sales enablement
Ensure alignment and execution of regional strategies and policies, translating them into effective local implementation plans
Build, develop, and maintain strong relationships with Key Opinion Leaders (KOLs), healthcare professionals, business partners, and key stakeholders
Manage channel partners and distributors to ensure effective market penetration and successful commercialization of products
Maintain strong relationships with existing customers while identifying opportunities for business expansion
Assess business risks, monitor project progress, and ensure timely execution of strategic initiatives
Lead and influence cross-functional teams to ensure organizational alignment, capability development, and execution excellence in line with company direction
Identify new growth opportunities and provide strategic recommendations to the General Manager
Lead or support special projects and strategic initiatives as assigned
Qualifications:
Bachelor’s degree in Healthcare, Life Sciences, Biomedical Engineering, Nursing, Medical Technology, or related fields
Minimum 7-10 years of experience in Sales, Marketing, Business Development, or Commercial roles within the healthcare industry, with a strong track record in driving business growth
At least 5–7 years of leadership experience, managing commercial, business development, or product management teams, with demonstrated ability to lead through influence and cross-functional collaboration
Experience in Medical Devices, Oncology, Cardiovascular, or related healthcare sectors preferred
Proven experience in driving both revenue growth and profitability, including portfolio management, pricing strategy, and market expansion
Strong experience in product launch, market development, and lifecycle management, covering both new product introduction and growth of existing portfolio
Experience working within a regional or multinational environment, with the ability to align and execute regional strategies at the local market level
Strong strategic thinking and business acumen, with the ability to translate insights into actionable commercial plans
Demonstrated ability to define and drive product positioning, value proposition, and competitive strategy in the healthcare market
Strong leadership, stakeholder management, negotiation, and influencing skills, with the ability to drive organizational alignment and team performance
Excellent communication skills in English, both written and spoken

Employment type
Full-Time

Work arrangement
No