Associate Manager, Marketing Activation - Dolls (US)

The Opportunity:
Support the development and execution of commercial marketing strategies for the Dolls portfolio across the United States. The Associate Marketing Manager will translate global brand strategies into locally relevant activation plans that drive brand growth, consumer engagement, and commercial performance across key retailers and omnichannel partners.
This role serves as a key cross-functional partner across Global Brand Marketing, Sales, Omnichannel Retail Marketing, Demand Planning, Consumer Insights, Finance, Licensing, and Retail customers to develop and execute integrated marketing programs that deliver business results.
The ideal candidate combines strategic thinking, strong business acumen, project management excellence, analytical rigor, and exceptional communication skills. They are comfortable leading cross-functional initiatives, translating data into recommendations, and managing multiple priorities in a fast-paced environment.
What Your Impact Will Be:
Marketing Planning & Activation
Partner with the Senior Marketing Manager to develop integrated commercial marketing plans that translate global brand strategies into successful US activation plans.
Lead the development of retailer and consumer activation plans, marketing briefs, launch strategies, and promotional calendars across assigned brands.
Develop activation strategies that align with brand objectives, commercial priorities, retailer opportunities, and consumer insights.
Manage execution of marketing initiatives across retail activations, partnerships, promotional events, and omnichannel campaigns.
Define project timelines, key deliverables, success metrics, and cross-functional responsibilities to ensure flawless execution.
Identify opportunities to improve marketing effectiveness through innovation, new activation approaches, and learnings from previous programs.
Retail & Sales Support
Partner closely with Sales, Omnichannel Retail Marketing, and retailer teams to develop customer-specific marketing plans that drive distribution, velocity, and category growth.
Serve as the marketing expert for assigned brands, maintaining a comprehensive understanding of every SKU including product features, pricing, launch timing, retailer distribution, embargo dates, promotional support, historical performance, POS trends, and business objectives.
Develop retailer presentations, seasonal selling materials, customer marketing plans, and business updates that support retailer line reviews and selling initiatives.
Lead execution of retailer-exclusive programs, promotional events, and channel-specific marketing activations.
Gather retailer feedback and marketplace insights to influence future commercial strategies.
Business Performance & Insights
Analyze POS performance, retail trends, consumer insights, competitive activity, and category performance to identify business opportunities and risks.
Monitor performance of marketing activations and recommend optimizations to maximize commercial results.
Develop post-program analyses that evaluate campaign effectiveness and provide actionable recommendations.
Create compelling presentations that clearly communicate business performance, strategic recommendations, and marketing opportunities to leadership.
Partner with Demand Planning, Sales, and Analytics teams to support forecasting assumptions, promotional planning, and business planning.
Cross-Functional Leadership
Lead cross-functional workstreams across Global Brand Marketing, Sales, Retail Marketing, Demand Planning, Creative, Consumer Insights, Finance, Licensing, and external partners.
Drive alignment across stakeholders by facilitating meetings, managing project timelines, and proactively resolving issues.
Coordinate development of licensor presentations, retailer materials, launch communications, and executional assets.
Influence decisions through thoughtful recommendations supported by business analysis and consumer insights.
Share emerging consumer, retail, and competitive trends that can shape future marketing strategies and commercialization opportuni
What We’re Looking For:
5 years of experience (3 years with MBA) in marketing, brand marketing, shopper marketing, retail marketing, trade marketing, commercial marketing, or consumer products.
Experience developing and executing integrated marketing programs across retail and omnichannel environments.
Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
Strong analytical skills with experience interpreting sales, retail, consumer, and marketing performance data.
Ability to transform data into compelling business stories and actionable recommendations.
Excellent written, verbal, presentation, and organizational skills.
Experience leading cross-functional teams without direct authority.
Advanced proficiency in PowerPoint, Excel, Outlook, and Microsoft Office applications.
Experience within consumer products, toys, entertainment, licensing, or retail is preferred.
Experience working with major retailers (Target, Walmart, Amazon, Costco, etc.) is preferred.
Passion for brands, consumer engagement, and delivering best-in-class marketing execution.
Key Skills & Competencies
Strategic Thinking
Demonstrates strong analytical and creative thinking with the ability to connect consumer, retail, and business insights into clear marketing strategies. Understands how commercial marketing drives business growth and develops thoughtful recommendations that balance brand objectives with retailer needs. Presents ideas through compelling storytelling supported by data.
Delivers Impact
Takes ownership of key business initiatives and consistently delivers high-quality work. Proactively identifies opportunities and solves problems while managing multiple priorities. Drives projects forward through strong execution, accountability, and attention to detail.
Highly Adaptable
Thrives in a fast-paced environment with changing priorities and ambiguity. Demonstrates curiosity, embraces new ways of working, and continuously seeks opportunities to improve processes and marketing effectiveness.
Collaboration & Influence
Builds strong relationships across functions and communicates effectively with a wide range of stakeholders. Leads cross-functional teams through influence, aligns diverse perspectives, and develops consensus to deliver business objectives.
Executive Presence
Communicates confidently with leaders, licensors, retailers, and cross-functional partners. Develops polished presentations, articulates strategic recommendations clearly, and effectively represents the Marketing Activation team in meetings and business reviews.

Employment type
Full-time

Work arrangement
No