Sr Product Manager

Job Description
Job Description
Purpose of Role The SPM will drive campaign execution for in-line (mature) products and will later lead new product launch readiness. Reporting to the Marketing Manger of the China Marketing Team, the role will focus on turning in-line brand strategy into campaigns that work in the field. As the new product launch, the focus will be analyzing business opportunities and developing the launch strategy, go-to-market (GTM) plan and brand plans, to unlock business potential across the HIV portfolio.
Key Responsibilities:
Drive campaign execution for in-line products, from campaign design and material development to field rollout and performance tracking.
As the launch approaches, support the Marketing Director in launching the new product in China, including launch readiness planning, milestone tracking and cross-functional alignment.
Develop and maintain the forecast model (FCST) and business assumptions to support launch planning, target setting and resource allocation.
Turn market understanding and customer insights into a clear GTM strategy and actionable business tactics.
Keep good communication with external customers and internal stakeholders.
Strive for execution excellence.
Build strong product and disease-area knowledge.
Comply with all relevant company compliance requirements, policies, procedures and work practices.
Key Activities:
Turn in-line brand strategy into integrated campaigns. Develop key messages, field tools and execution guidance, and track campaign KPIs and business impact.
Build the forecast model (e.g., patient-based or epidemiology-based), covering patient flow, uptake curve, share and switch assumptions, and pricing/access scenarios. Update it regularly with market data.
Develop the GTM plan for the new product: target patient segments, priority hospitals and customers, channel strategy, and launch sequencing.
Design, manage and implement promotional activities and strategic projects to a high standard, meeting timeline and budget goals.
Develop promotional materials for both in-line products and the new product.
Provide product and strategy training to sales and other functional teams, and follow up on how tools and campaigns are used in the field.
Generate insights from market research, competitive landscape and brand performance analysis, and contribute to brand strategy and tactics.
Pilot innovation projects.
Coordinate with Medical, Market Access, Commercial Excellence, Strategic Planning, Finance and other cross-functional partners.
Requirements and Capabilities:
Experienced in a CMKT team, with strong strategic thinking, mature program execution and agile learning capacity.
Proven experience executing campaigns for in-line brands, from strategy to field rollout.
New product launch experience is required. Hands-on experience with launch readiness, forecasting and GTM planning.
Solid understanding of marketing: able to translate market and customer insights into brand strategy and tactics.
Strong analytical skills. Able to build and interpret forecast models independently, using IQVIA, in-market sales and CRM data.
Good project management, cross-functional collaboration and stakeholder influencing skills.
Fluent English, written and spoken. Able to write English business documents and present to regional and global teams.
Proficient in Microsoft Office: Excel (forecast modeling, pivot tables, data analysis), PowerPoint (business storyline and leadership presentations) and Word. Power BI experience is a plus.
Education:
Bachelor's degree or above.
A major in medicine, pharmacy or a related field is a plus.
Working Experience:
3-5 years' experience in a CMKT or brand team, including in-line campaign execution and at least one new product launch.
Experience in HIV, infectious diseases or specialty care is a plus.
Additional location(s) Compensation Information:
Required Skills:
Brand Management, Content Creation, Creativity, Cross-Functional Leadership, Customer Insights, Market Research, Product Launches, Product Management, Strategic Planning
Preferred Skills:
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Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Not Applicable
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
12/31/2026
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