Social Media Manager

What Success Looks Like
Within 24 months, this leader will:
Shift social media from a corporate publisher model to an industry authority model
Establish the company as a top voice in key industry conversations
Build a scalable employee advocacy and expert amplification program
Create a modern social operating model embedded across the enterprise
Generate measurable business impact through influence, reputation and demand creation
Increase share of voice against competitors
Build a content ecosystem that is educational, useful, human and differentiated
Implement AI-enabled social intelligence and real-time content creation capabilities
Make social a business capability rather than a communications function alone
Key Responsibilities
1. Reinvent the Social Media Strategy
Move beyond channels and followers to build an influence ecosystem.
You will:
Develop a multi-year vision for social innovation
Identify emerging behaviors, technologies and platforms before competitors
Redefine how the organization creates and distributes expertise
Establish audience-first content models
Build social experiences that create participation rather than passive consumption
Challenge legacy KPIs and introduce business-impact measurement
2. Build Industry Influence
Transform the company into an industry and energy destination.
You will:
Partner with our leadership team on integrating strategies for executives and technical experts
Build programs that elevate engineers, researchers and subject matter experts
Expand industry influence through strategic partnerships and communities
Create new formats that simplify complex technologies
Position the company as the interpreter of industry change rather than simply a reporter of news
3. Lead Social Innovation
Serve as the innovation engine for digital engagement.
You will:
Evaluate emerging platforms and technologies
Pilot AI-assisted content creation workflows
Test new content formats and audience engagement models
Introduce interactive, immersive and community-driven experiences
Create an experimentation framework with rapid testing and learning
4. Embed Social Across the Business
Develop social as a shared enterprise capability.
You will partner with other leaders:
Build governance models, workflows and RACI structures
Develop functional champions across the organization
Enable business leaders to contribute expertise
Create scalable intake and content planning processes
Deliver enterprise training and capability-building programs
Establish employee advocacy frameworks and activation plans
5. Create World-Class Content Systems
Move from content production to content orchestration.
You will:
Build repeatable content engines around strategic priorities
Transform technical expertise into audience-first storytelling
Develop platform-native content experiences
Establish creative frameworks and distinctive visual treatments
Align content formats to audience behaviors and platform strengths
6. Own Community and Conversation
Create two-way engagement at scale.
You will:
Develop social listening and intelligence programs
Build community engagement strategies
Identify emerging risks and opportunities
Establish response playbooks and escalation procedures
Turn audience insights into business recommendations
7. Deliver Business Intelligence and Measurement
Redefine how success is measured.
You will:
Move beyond:
Impressions
Followers
Engagement rate
And measure:
Share of voice
Influence growth
Thought leadership authority
Reputation impact
Executive visibility
Employee advocacy participation
Business contribution
Conversion and demand influence
Required Experience
10+ years in social media, digital strategy, communications, brand or content leadership
Experience building enterprise-scale social media programs
Strong understanding of audience development and influence-building
Experience leading cross-functional transformation initiatives
Expertise in executive communications and thought leadership
Experience managing agencies, technology platforms and analytics programs
Demonstrated success driving innovation and organizational change
You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
The Baker Hughes internal title for this role is: Communications Advisor - Customer/Marketing Comm