Marketing Product Management

As a Marketing Product Management, you'll play a key role in growing American Express's business in Thailand. You'll own the strategy, P&L and growth of your product portfolio, and lead the full product lifecycle from concept and business case through launch and ongoing performance management.
You'll shape differentiated value propositions for affluent and premium customers, bring new products and major product changes to market, and turn customer, competitor and financial insights into strategies that drive growth and profitability. You'll work closely with Finance, Risk, Compliance, Legal, Technology, Operations & Servicing, Branding, Acquisition and Partnerships, as well as regional and global teams. You'll report to the Head of Product Management.
We're looking for a strategic, customer-focused leader who's curious about customer behavior, strong with numbers, and comfortable owning the outcome from strategy through to execution. You'll be results-driven and hold a high standard of delivery. You'll also influence senior stakeholders and handle complex situations where you're working across many teams and markets.
7+ years of experience in product management, marketing strategy or portfolio management, preferably in credit cards, financial services, FMCG.
Proven track record of owning a P&L and leading end-to-end product launches or major product refreshes
Strong financial and analytical skills, with hands-on experience building business cases and turning data into actionable strategies
Deep understanding of credit card products, market trends and the regulatory environment in Thailand
Proven ability to lead projects across many teams and influence senior, regional and global stakeholders
Self-motivated and results-driven, with a strong ability to prioritise and manage multiple projects at once in a fast-paced environment where priorities change
Excellent written and spoken English and Thai, with strong executive presentation skills
Bachelor's degree in Business, Economics, Marketing, Finance or a related field (MBA preferred)
Product Strategy & Value Proposition
Build and own the portfolio strategy, positioning and value propositions that set American Express cards apart in the premium market
Develop and drive marketing strategies and campaigns across product portfolio
Turn market trends, customer needs and competitor insights into new product and benefit opportunities
P&L Ownership & Performance Management
Own portfolio P&L and financial performance, tracking KPIs and customer behavior to drive growth and profitability
Build and defend business cases, financial models, pricing and benefit investment decisions with Finance and senior stakeholders
Lead forecasting, budgeting and post-launch evaluations, and share insight-led performance updates with senior leaders
New Product Introduction & Lifecycle Management
Lead new product launches and major product changes end to end, from concept and approvals through to go-live
Lead governance, risk and control reviews so launches are well controlled and compliant
Manage end-to-end product lifecycle
Go-to-Market & Communication
Develop communication and marketing plans, and carry out marketing activities across the product portfolio
Make sure customer communications are on brand, accurate and compliant
Cross-functional Collaboration
Work with Branding and Acquisition teams to develop and run go-to-market and online and offline media strategies, so marketing campaigns are effective
Partner with the Partnership team to find, negotiate and manage strategic partners and benefit partners, so the card value proposition stays differentiated and relevant
Partner with Control management and Finance teams to protect product profitability and manage risk
Work with Technology and Operations teams so products are implemented smoothly and customers have a great experience
Work with Legal and Compliance so all card products meet local regulations and industry standards, and adjust product strategy as regulations change
Act as the market's main contact for regional and global product teams, and lead cross-functional teams to deliver complex projects on time