Brand Marketing Manager from Travel Industry

We are hiring for the role of Brand Marketing Manager from the Travel Industry on an urgent basis for the Gurgaon location.
Experience: 8 Years - 10 Years
Salary: Best in the Industry
Key Responsibilities
1. Brand Strategy & Positioning
Develop and execute ETM's overall brand marketing strategy.
Strengthen ETM's positioning as a trusted travel technology and experience brand.
Define brand messaging, communication pillars, tone of voice and campaign themes.
Ensure consistent ETM branding across website, social media, advertisements, presentations, brochures, emails, WhatsApp communication and other customer touchpoints.
Develop brand campaigns that improve awareness, consideration and customer trust.
Identify opportunities to differentiate ETM from other travel platforms and traditional travel companies.
2. Digital & Social Media Marketing
Own ETM's social media marketing strategy across relevant platforms.
Plan and manage the monthly content calendar.
Develop content around:
Destinations
Travel experiences
Holidays
Hotels
Flights
Activities
Corporate travel
MICE
Travel tips
Customer experiences
Seasonal campaigns
Coordinate and Guide with internal teams, designers, video creators for content production.
Monitor engagement, Followers, reach, traffic, leads and conversions from digital channels.
Continuously improve content based on performance data.
3. Campaign Management
Plan and execute integrated campaigns for ETM products, destinations and seasonal opportunities.
Develop campaigns around key travel periods, festivals, holidays and destination demand.
Create campaign briefs covering:
Objective
Target audience
Key message
Creative direction
Media plan
Budget
Timeline
Expected outcomes
Coordinate execution across social media, search, email, WhatsApp, website and other relevant channels.
Track campaign performance and prepare post-campaign analysis.
4. Performance Marketing
Work closely and guide with performance marketing teams on Meta, Google and other relevant platforms.
Develop audience and campaign strategies aligned with ETM's business objectives.
Monitor CPL, CAC, conversion rate, ROAS, traffic and lead quality.
Ensure marketing campaigns generate quality and actionable leads, not only impressions or engagement.
Work with Sales and Business teams to understand lead quality and conversion outcomes.
Optimise campaigns based on actual business performance.
5. Content & Creative Direction
Develop creative concepts and communication themes for ETM.
Prepare content briefs for designers, copywriters, and video creators.
Ensure all creative communication follows ETM's brand guidelines.
Review and approve marketing creatives before publication.
Develop destination-led storytelling and experience-focused content.
Build a reusable content library for destinations, products and campaigns.
6. Website & SEO Marketing
Work with the Product, Technology and SEO teams to improve ETM's digital presence.
Support destination landing pages, product pages and campaign landing pages.
Identify content opportunities for organic search growth.
Coordinate SEO content strategy with business priorities.
Monitor organic traffic, rankings, landing-page performance and conversions.
7. B2B & Corporate Brand Marketing
Develop marketing initiatives specifically for:
Travel Agents
Corporate Travel Managers
HR / Admin teams
Business partners
MICE clients
Travel trade partners
Create corporate presentations, sales collateral, brochures and digital communication.
Support ETM's participation in travel exhibitions, trade events, corporate events and industry networking.
Develop B2B communication campaigns to increase ETM's visibility among travel partners.
8. Partnerships & Co-Marketing
Identify potential brand partnerships with travel, hospitality, lifestyle, corporate and technology companies.
Develop co-branded campaigns and partnership proposals.
Coordinate marketing deliverables with partners.
Explore influencer, creator, affiliate and community-based marketing opportunities.
9. Influencer & Creator Marketing
Identify relevant travel creators and influencers.
Evaluate creators based on audience relevance, engagement and content quality.
Plan influencer campaigns and collaborations.
Negotiate campaign deliverables with agencies/creators.
Track campaign performance and customer response.
10. CRM & Customer Communication
Work with the Product/CRM team to develop customer communication journeys.
Support email, WhatsApp, SMS and other customer engagement campaigns.
Develop campaigns for:
New customer acquisition
Repeat bookings
Abandoned enquiries
Offers
Destination promotions
Post-trip engagement
Referral programmes
Ensure communication remains consistent with ETM's brand identity.
11. Brand Analytics & Reporting
Define and monitor relevant brand and marketing KPIs.
Prepare monthly marketing performance reports.
Analyse:
Brand reach
Engagement
Website traffic
Leads
Lead quality
Conversion
Customer acquisition cost
Campaign ROI
Organic growth
Social media performance
Convert data into actionable recommendations for management.
Preferred Qualities
Travel enthusiast with a strong understanding of travel consumers.
Creative thinker with commercial/business orientation.
Data-driven but capable of developing strong creative ideas.
Hands-on and execution-oriented.
Comfortable working with senior management and cross-functional teams.
Ability to take ownership rather than only coordinate activities.
Strong sense of brand consistency and customer experience.
· Strong understanding of brand marketing and digital marketing.
· Excellent content and communication skills.
· Strong understanding of social media platforms.
· Working knowledge of Meta Ads and Google Ads.
· Understanding of SEO and content marketing.
· Strong campaign planning and execution skills.
· Ability to interpret marketing analytics and business data.
· Strong project management and coordination skills.
· Good understanding of customer acquisition funnels.
· Strong presentation and storytelling skills.
Ability to work independently in a fast-paced start-up environment.
Desired Skills required:
· Bachelor's/Master’s degree in Marketing, Business, or a related field (Domain Experience Preferred)
· Proven track record of successful marketing leadership in the travel industry or related sectors.
· Strong understanding of digital marketing, social media, and content strategies.
· Exceptional communication and interpersonal skills to effectively lead and collaborate with teams.
· Analytical mindset with the ability to translate data into actionable insights.
· Creative thinking and problem-solving skills to develop unique marketing campaigns.
· Experience in managing budgets and allocating resources efficiently.

Work arrangement
No