Senior Video Producer - Atlanta, GA

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.
Role Overview
As the Senior Video Producer, you'll lead the vision, strategy, and execution of video content that informs, inspires, and engages both internal and external audiences. You'll serve as Cortland's primary video production expert, driving creative storytelling, overseeing end-to-end production, and ensuring all content supports business objectives while elevating the brand experience.
Lead Video Strategy & Production
Own the end-to-end production lifecycle for video projects, including concept development, scripting, storyboarding, filming, editing, post-production, and distribution.
Develop and execute a video content strategy that supports organizational priorities, strengthens brand awareness, and enhances audience engagement.
Partner with executive leaders, business stakeholders, and communications teams to identify opportunities for impactful video storytelling.
Lead video productions on-site and in studio environments, directing talent, conducting interviews, and ensuring exceptional visual and audio quality.
Manage multiple high-priority projects simultaneously, balancing timelines, resources, budgets, and stakeholder expectations.
Ensure all video content aligns with Cortland's brand standards, messaging, visual identity, and communication goals.
Drive Creative Storytelling
Create compelling video concepts that bring company initiatives, culture, learning programs, events, and business updates to life.
Translate complex topics into clear, engaging, and audience-focused visual narratives.
Provide creative leadership throughout the production process, from ideation through final delivery.
Collaborate with design, communications, marketing, and content teams to develop integrated multimedia campaigns.
Stay current on industry trends, production techniques, emerging technologies, and platform best practices to continually elevate content quality and performance.
Manage Production Operations
Oversee production budgets, equipment, software, and vendor relationships to maximize quality and efficiency.
Build and maintain a scalable video asset library, including footage, templates, graphics, music, and production resources.
Establish production standards, workflows, and best practices that improve consistency, efficiency, and scalability.
Manage content publishing and distribution across internal and external channels, ensuring optimal audience reach and engagement.
Evaluate video performance metrics and audience insights to inform future content strategies and investment decisions.
Lead, Influence & Collaborate
Provide leadership, mentoring, and creative direction to video editors, contractors, and other creative contributors.
Serve as a trusted advisor to senior leaders and stakeholders, consulting on video strategy and content effectiveness.
Build strong cross-functional partnerships to proactively identify communication opportunities and business needs.
Foster a culture of creativity, innovation, continuous learning, and operational excellence within the creative process.
Champion high production standards while cultivating efficient, collaborative ways of working.
Qualifications
7+ years of professional experience in video production, multimedia communications, content creation, or a related field.
Bachelor's degree in Film Production, Communications, Marketing, Digital Media, or a related discipline.
Proven success leading complex video projects from concept through final delivery.
Strong portfolio demonstrating expertise in storytelling, interviewing, directing, cinematography, and post-production.
Advanced proficiency in Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Audition.
Expertise operating professional camera, lighting, and audio equipment in a variety of production environments.
Experience developing content strategies and translating business objectives into compelling visual communications.
Strong project management, organizational, and prioritization skills in fast-paced environments.