Senior Manager, SEO

The Opportunity
We’re looking for an SEO Manager / Senior Manager to lead and scale SEO across 650+ practice brands and websites. You’ll build the strategy, systems, playbooks, and AI-powered automation needed to grow local, organic, and AI search visibility—and turn it into new patient growth across the network. Guided by our Beyond Brilliant values, you’ll challenge the status quo, collaborate brilliantly, and deliver meaningful impact for our practices and patients.
Who You Are
A strategic thinker who builds scalable SEO systems, playbooks, and standards across complex, multi-site environments
An influential communicator and credible SEO authority who connects strategy to growth and raises SEO fluency across teams
Highly analytical and comfortable turning large, ambiguous datasets into clear insights and measurement frameworks
Hands-on with AI and automation, with a strong perspective on the future of AI search and the ability to lead multiple initiatives across teams and vendors
In This Role, You Will
Own the network-wide SEO strategy, roadmap, KPIs, and measurement framework, prioritizing initiatives that drive visibility and new patient growth
Lead AI Search Optimization and hyper-local SEO, including structured data, entity building, Google Business Profiles, listings, reviews, citations, and location-level content
Build scalable playbooks, quality standards, automation, and AI-powered workflows across 650+ practice websites
Turn complex performance data into clear insights, opportunities, and reporting that guide decisions and demonstrate impact
Influence senior stakeholders and lead execution across marketing, web and development, operations, vendors, and external partners
What You'll Bring
5–8+ years of SEO experience, including enterprise, multi-location, or multi-brand environments, with a track record of building scalable programs through systems, playbooks, templates, and automation
Deep expertise in local and technical SEO, including Google Business Profiles, listings, reviews, location strategy, crawling, indexation, site architecture, structured data, and page experience
Strong AI search and automation capabilities, with hands-on experience using LLMs, workflow tools, APIs, scripts, or AI agents to improve day-to-day execution
Strong UX, CRO, CMS, and web fluency, with the ability to partner with design and development teams to improve performance and conversion
Highly analytical, with experience building measurement frameworks using GA4, Search Console, Looker Studio, or similar tools; SQL is an asset
An influential communicator and strong project leader who can manage multiple initiatives, stakeholders, vendors, and external partners
Experience with enterprise SEO platforms and people or vendor management is preferred; French is a strong asset
Manager vs. Senior Manager: level will be determined by experience and scope. Senior Manager candidates will bring deeper experience owning enterprise-scale or multi-location SEO programs, a track record of influencing executive stakeholders, and prior people leadership.
Why Dentalcorp?
Dentalcorp is North America’s leading and fastest-growing network of dental practices. Through industry-leading technology, expertise, and scale, we help practices grow while supporting dental professionals to retain their clinical autonomy. Here, you’ll be trusted with meaningful responsibility, supported to grow, and surrounded by people who share ideas and raise the bar together. Our Beyond Brilliant values—Beyond the Status Quo, Beyond Excellence, Brilliant Together, and Brilliant Experiences—guide how we innovate, collaborate, deliver, and put people at the centre.
The salary range for this position is $110,000 CAD to $130,000 CAD annually (plus a bonus of up to 15% and competitive total rewards and benefits package). Offers within this range are determined based on relevant experience, skills, and qualifications, as well as internal equity considerations. This job posting is for an existing vacancy.
You will be based at our Toronto Support Centre, located at 181 Bay Street in the heart of Toronto’s financial district. This position will be on site from Monday to Thursday, with Fridays designated as work-from-home days.
Candidates must be legally eligible to work in Canada. At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better. We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve. To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process. We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted.