DGM/GM - Key Accounts Sales

Job Requirements
Designation: DGM / GM – Key Account Management (Solar Module Sales)
Job Summary
Parameter
Key Responsibilities / Deliverables
Financial Perspective
Drive achievement of annual sales revenue and order booking targets for assigned key accounts.
Maximize profitability through effective pricing, commercial negotiations and contract management.
Increase wallet share and business volume from existing customers.
Ensure timely collection of payments and maintain healthy receivable cycles.
Contribute to sustainable business growth through strategic account expansion.
Customer Perspective
Build and maintain long-term relationships with EPC companies, IPPs, Solar Developers, Government customers and C&I clients.
Act as the primary point of contact for key customer accounts.
Drive customer satisfaction through proactive engagement and superior service delivery.
Identify customer requirements and provide effective business solutions.
Enhance customer retention and generate repeat business opportunities.
Internal Process Perspective
Manage the complete sales cycle from opportunity identification to commercial closure.
Develop and execute strategic account plans aligned with business objectives.
Monitor customer project pipelines and align sales strategies accordingly.
Collaborate with operations, supply chain, finance and technical teams for seamless order execution.
Maintain accurate sales forecasts, CRM records and account performance reports.
Learning & Growth Perspective
Continuously track market trends, competitor activities and industry developments.
Identify new business opportunities and support market expansion initiatives.
Drive adoption of best practices in key account management and customer engagement.
Support new product launches and strengthen customer awareness of product offerings.
Build strong cross-functional collaboration to enhance business performance and customer experience.
Educational Qualification
Bachelor's Degree in Engineering, Business Administration, Marketing or a related discipline.
MBA in Sales, Marketing or Business Management preferred.
Experience
12-18 years of experience in B2B sales and key account management.
Minimum 5 years of experience in Solar PV, Renewable Energy, Electrical Equipment or related industries.
Proven experience in handling large EPC customers, Solar Developers, IPPs and institutional accounts.
Demonstrated track record of achieving and exceeding sales targets.
Strong exposure to contract management, commercial negotiations and customer relationship management.
Work Experience
Key Skills & Competencies
Key Account Management
Strategic Sales
Customer Relationship Management
Market Intelligence
Stakeholder Management
Communication Skills
Presentation Skills

Work arrangement
No