Product Marketing Lead

Who We Are
The world is moving towards instant digital payments and TabaPay is leading the way. We help thousands of Fintechs in the US and Canada instantly move money in and out of accounts and we are actively expanding into other countries. Our customers represent the hottest verticals in the financial service industry such as neobanks, challenger brokers, gaming and wallets. TabaPay is a highly profitable rocketship that processes billions of dollars each year. To learn more visit www.tabapay.com.
What You’ll Do
As Product Marketing Lead, you will lead the Product Marketing team and establish how the function sets priorities, works with partners, and measures results. You will bring clarity to TabaPay’s positioning and buyer needs, guide launches across a broad portfolio, and equip Sales to win in priority industries.
You will manage the PMMs responsible for Sales Enablement and Core Products and for New Products. Working across Marketing, Product, Engineering, PMO, and Sales, you will make tradeoffs clear, resolve competing requests, and keep go-to-market work focused on adoption and revenue.
What You’ll Own
Product Marketing Leadership and Prioritization
Lead the Product Marketing team, define its operating model, and clarify ownership across the Product Marketing Lead and the two PMM roles.
Prioritize PMM resources across core products, new products, and emerging industry segments; resolve conflicts among Sales needs, industry programs, and launches.
Set industry and product priorities with Sales and company leadership using customer insight and commercial opportunity.
Positioning, Buyers, and Industry Strategy
Define overall TabaPay positioning and translate a broad portfolio into a clear platform narrative.
Develop ideal customer profiles, buyer personas, jobs to be done, value propositions, and industry-specific messaging for priority solutions and segments.
Synthesize customer conversations, win/loss reviews, competitive research, and Sales feedback to identify where TabaPay wins and where messaging needs to improve.
Product Launches and Adoption
Expand the tiered product launch framework and establish launch priorities, responsibilities, milestones, and measures of effectiveness.
Coordinate Marketing, Product, Engineering, PMO, and Sales to bring new capabilities to market with clear positioning and readiness.
Review product adoption and new-product revenue with cross-functional partners and refine go-to-market plans based on results.
Sales Enablement and Commercial Performance
Oversee sales training, pitch decks, one-pagers, battlecards, qualification guidance, and objection handling.
Partner with Sales leaders to improve opportunity conversion and win rates and understand early-stage and no-decision losses.
Set a measurement framework and review cadence with the GTM Strategy and Operations Manager.
Experience
Experience leading a Product Marketing function and managing multiple Product Marketing Managers.
Strong B2B fintech or payments experience and the ability to explain complex products in clear buyer-focused language.
Demonstrated ownership of positioning, ideal customer profiles, industry messaging, sales enablement, and complex product launches.
Ability to prioritize competing needs and influence senior leaders across Product, Sales, Marketing, and Engineering.
Strong customer and commercial judgment informed by research, customer conversations, win/loss analysis, and performance data.
Additional Experience That Would Help
Experience positioning a portfolio that includes processing, banking-related, and money services solutions.
Experience developing industry-specific go-to-market strategies for regulated markets.
Experience establishing product adoption reviews, launch measurement, and repeatable product marketing processes.
Success in This Role
Success will be measured by the quality and adoption of Product Marketing’s work and its contribution to commercial outcomes:
Approved TabaPay positioning and messaging used consistently across Marketing, Sales, Product, and customer-facing materials.
Completed and actively used customer profiles, buyer profiles, jobs to be done, and value propositions for priority solutions and industries.
New-product adoption and revenue against agreed targets; opportunity conversion and win rates in priority areas.
Fewer early-stage and no-decision losses, with clear learning from loss reviews.
Sales adoption and effectiveness of enablement assets and training.
Clear ownership and effective allocation of work across the Product Marketing team.
First 90 Days