Territory Manager - California

Territory Manager – California
Company: Jack Van Klaveren Limited (JVK)
Territory: California
Position Type: Full-Time
Reports To: Vice President
About JVK
Jack Van Klaveren Limited (JVK) is a proudly Canadian, family-owned horticultural supplier serving growers across North America. Since 1968, JVK has built its reputation by providing growers with quality products, knowledgeable service, and dependable supply solutions.
JVK offers a broad range of horticultural products, including plant material, containers and trays, growing media, fertilizers, seeds, tags, and other greenhouse and nursery supplies. We work with leading suppliers and growers to provide solutions from individual cases to full truckloads.
As JVK continues to expand its presence in the U.S., we are looking for an experienced and motivated Territory Manager to lead and grow our California market.
Position Overview
The Territory Manager will be responsible for developing and managing JVK’s business throughout California. This is a highly relationship-driven sales role focused on growing existing customer accounts, developing new business, identifying market opportunities, and representing JVK and its supplier partners within the California horticultural industry.
The successful candidate will have strong knowledge of the California greenhouse, nursery, propagation, and/or horticultural supply market and will be comfortable building relationships with growers, purchasing managers, owners, and key decision-makers.
This individual will act as a key representative of JVK in the territory and will be responsible for developing a strong understanding of each customer’s business, identifying opportunities, and connecting customers with the right products and solutions from JVK’s extensive supplier network.
Key Responsibilities
Sales & Business Development
Manage and grow JVK’s existing customer base throughout California.
Develop new customer relationships and identify opportunities with growers who are not currently purchasing from JVK.
Prospect for new business through regular customer visits, phone calls, email, industry events, referrals, and networking.
Develop and maintain a strong pipeline of prospective customers and opportunities.
Increase sales across JVK’s key product categories, including:
Plant material
Containers, pots and trays
Growing media and substrates
Fertilizers and nutrients
Seeds
Tags and labeling
Greenhouse and nursery supplies
Identify opportunities to expand JVK’s share of wallet with existing customers.
Develop and manage annual sales plans and territory strategies.
Prepare quotations and work with customers to develop programs that meet their production and purchasing requirements.
Follow up on leads, quotations, samples, trials, and new product opportunities.
Negotiate pricing and programs within established company guidelines.
Meet or exceed annual sales and gross-margin objectives.
Customer Relationship Management
Establish strong, long-term relationships with growers, owners, buyers, production managers, and other key decision-makers.
Regularly visit customers throughout California to understand their businesses and upcoming needs.
Become a trusted resource for customers by understanding their production schedules, purchasing cycles, challenges, and future plans.
Maintain regular communication with customers throughout the year, not just during the selling season.
Monitor customer satisfaction and work with JVK’s internal team to resolve issues quickly and effectively.
Keep accurate records of customer information, opportunities, quotes, and sales activity.
Qualifications & Experience
Required
3+ years of sales experience, preferably within the horticultural, greenhouse, nursery, agricultural, or related industry.
Strong knowledge of the California horticultural market.
Established relationships within the California grower community would be a significant asset.
Demonstrated ability to develop new business and grow existing accounts.
Strong communication, negotiation, and relationship-building skills.
Self-motivated and comfortable working independently.
Strong organizational and time-management skills.
Ability to manage a large geographic territory and prioritize opportunities effectively.
Proficient with Microsoft Office and CRM/business software.
Valid driver's license and ability to travel extensively throughout California.
Preferred
Experience selling horticultural supplies, plant material, containers, growing media, fertilizers, or related products.
Existing relationships with commercial greenhouse growers, nurseries, propagators, or large-scale horticultural operations.
Understanding of greenhouse and nursery production practices.
Experience working with national or regional supplier programs.
Experience managing a sales territory with significant new-business development responsibilities.
Travel Requirements
This position requires significant travel throughout California, including regular customer visits. Travel will also be required for industry trade shows, supplier meetings, company meetings, and other business events.
The Territory Manager should expect to spend a significant portion of their time in the field meeting with customers and prospects.
How to Apply
JVK is looking for an individual who is excited by the opportunity to build relationships, develop new business, and grow the JVK brand throughout California.
If you have a strong understanding of the California horticultural market and are motivated by the opportunity to build a successful territory, we would like to hear from you.
Please submit your resume and a brief cover letter outlining your experience and interest in the position.

Work arrangement
Yes