Entrepreneur in Residence

About Clinderma
Clinderma is a tech-first teledermatology and prescription skincare company, incubated at IIT Madras. We've treated ~4,000 patients for acne and pigmentation — most of them came to us after nothing else worked.
We pair an AI skin system that learns each person's skin over time with real dermatologists and a human skin-coach layer. The goal: become the lifelong system of record for a person's skin, from acne to pigmentation to anti-aging.
Retention is strong — people stay once they're in. The problem we need solved is getting more of the right people in the door.
The role
You'll own Clinderma's growth engine end to end — acquisition, brand and content — and build it into a repeatable machine. This is a founder-level seat, not a marketing-manager role: you set strategy, run experiments yourself, and lead the content and marketing team.
Why EIR: we want someone who has built or wants to build a company, and who treats this as their own P&L. Strong performers can graduate into a leadership role or lead a new business line we incubate together.
What you'll own
Acquisition (organic-first)
Build and scale organic channels — Instagram Reels (Hindi/Hinglish), YouTube, SEO, WhatsApp, community and referrals
Grow and optimise the free AI skin test as our main lead magnet, and the funnel from test → consult → paid plan
Run partnerships and offline channels: creators, clinics, colleges, corporate wellness
Set up paid acquisition when budget opens up, with compliance for prescription-adjacent skincare (Meta policy, ASCI, NMC, CCPA)
Brand and positioning
Sharpen how Clinderma stands - dermatologist-grade care, skin health beyond acne
Own the brand voice through the shift to a warmer, more playful tone
Build a face for the brand that isn't the founders: doctors within compliance, UGC creators, patient stories
Content engine
Set the content strategy, pillars and calendar; lead the marketing manager and video editor
Turn 4,000+ patient journeys into proof — before/afters, case stories, behind-the-scenes
Ship hooks, scripts and formats fast; kill what doesn't work
Growth systems
Own the funnel dashboard: CAC by channel, test-to-consult, consult-to-paid, payback
Run a weekly experiment cadence and report learnings to founders
Work with product on growth loops in the app and website

Work arrangement
No