Brand Specialist

CREATIVE ADVERTISING
Coordinate the development and delivery of branded assets, including event key visuals, logos and campaign materials, ensuring consistency across Red Bull events and activations.
Apply Corporate Identity and Branding guidelines across creative outputs and escalate questions or inconsistencies to the Brand Manager or relevant brand lead.
Support the review and approval of advertising campaign creative, ensuring assets are delivered accurately, on time and in line with the agreed brief and brand standards.
Identify opportunities to improve creative processes, asset management and campaign execution in collaboration with the Brand Manager and relevant agencies.
DIRECT-TO-CONSUMER
Support the delivery of seamless, engaging and compliant Direct-to-Consumer (DTC) journeys across brand campaigns, events and consumer experiences.
Collect and use consumer and event data responsibly, ensuring that data is captured, managed and applied in line with privacy and compliance requirements.
Work with internal teams and external agencies to support consumer registration, communications, participation, guest management, fulfilment and follow-up.
Use relevant DTC platforms, tools and workflows to support campaign delivery and consumer relationship management.
Create premium consumer touchpoints that reflect Red Bull’s visual identity, tone of voice and brand experience.
Ensure consumer-facing communications and experiences are consistent, personalised, high quality and aligned with DTC principles.
Collaborate with stakeholders to improve consumer journeys, streamline processes and share best practices across campaigns and activations.
Champion our Consumer Requests Handling tool, ensuraing prompt response to consumer queries and collaboration with Initiatives team & operations on product queries.
CONSUMER ACTIVATION SUPPORT
Work with the Brand Manager, Development Agency and Creative Agencies to support the delivery of impactful, integrated 360° campaigns.
BUSINESS PLANNING
Support the annual business planning process through research and analysis of consumer behaviour, trial and awareness metrics, and brand attribution across relevant playgrounds.
University Degree preferred
Experience will be held in higher regard than just formal education
1–2 years’ experience in brand marketing, advertising, communications or a related field, preferably within a fast-paced consumer, lifestyle or FMCG environment.
Experience supporting integrated marketing campaigns across digital, social media, retail, experiential and/or media channels.
Experience working with creative, media, development and/or advertising agencies.
Experience coordinating campaign assets, briefs, timelines, feedback and approvals across multiple stakeholders.
Understanding of brand positioning, brand identity and the application of corporate brand guidelines.
Knowledge of consumer marketing principles, including consumer insights, target audiences, campaign planning and communication strategy.
Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.

Employment type
Full-time

Work arrangement
No